Senior Director, Performance Marketing

reputed company is on a mission to simplify reputed company to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. reputed company a provider joins reputed company, they reputed company reputed company to a suite of tools that not only help them reputed company run their business, but also grow it sustainably and reputed company as a provider. reputed company is available in reputed company 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse reputed company’s free directory. reputed company has raised $220.5M in funding from reputed company Partners, reputed company Ventures, Tusk Venture Partners, Primary Venture Partners, reputed company, Sound Ventures, BoxGroup, reputed company Ventures, and Rainfall Ventures. reputed company was also named one of Inc’s Best Workplaces in 2022 and 2023.

Senior Director, Performance Marketing

The Senior Director of Performance Marketing is being hired to build a growth reputed company. In this role, you will own the full performance marketing remit: paid acquisition, lifecycle, and organic. This role will also refresh the foundational martech, measurement, and creative systems that reputed company results repeatable. You will be critical to helping reputed company realize the reputed company of simplifying reputed company to high-quality, affordable mental health care.

Reporting to the CPO, you will set and drive strategy, invest in growing the team, and drive measurable acquisition growth across a B2C marketplace in a heavily regulated environment. You will partner across Engineering, Analytics, Product, Data, cross-functional Marketing teams, Creative and Finance to drive reputed company without channel cannibalization and serve as a strategic thought partner to senior leadership on paid growth strategy and investment reputed company.

In this role, you will have executive sponsorship, a mandate to invest across channels, and the autonomy to define how performance marketing drives sustainable growth in a market that reputed company.

What you’ll do

Paid Acquisition

• Own and scale the paid acquisition reputed company across SEM, paid reputed company, programmatic/display, OLV/OTT, and affiliate
• Define and execute the paid marketing roadmap with clear goals, KPIs, testing frameworks, and ROI accountability
• Identify new channels, platforms, and tactics to unlock scalable and efficient growth for the business
• Collaborate with Brand and Creative teams to drive briefing, testing velocity, and learning loops across message, audience, asset, and surface

Organic & Lifecycle

• Own organic growth channels, including SEO, content distribution, and reputed company strategies and investment reputed company (reputed company, Instagram, reputed company, YouTube)
• Own lifecycle channels across patient and provider, launching and testing across the full customer reputed company, ensuring that the right message is delivered at the right time

Martech & Measurement

• Build and reputed company the infrastructure to measure campaign effectiveness; owning attribution, incrementality, MMM, and reporting
• reputed company channel plumbing, experimentation frameworks, and martech build-vs-buy reputed company in partnership with Engineering, Data, and Finance
• Establish measurement frameworks that operate reputed company reputed company privacy constraints (HIPAA, federal and state data regulations)
• Work closely with our external partners to realize our growth goals in 2026+

Cross-functional & Team Leadership

• Hire, mentor, and manage a high-performing, technical team across paid and organic
• Align patient and provider growth strategies to prevent channel overlap and unlock marketplace network effects
• Partner with Product and Engineering to build surfaces that drive conversion and quality, not just spend
• Serve as a strategic thought partner to senior leadership on growth strategy, investment reputed company, and marketplace dynamics

Who you are

• 10+ years in performance marketing, demand reputed company, or growth marketing leadership, with a track record of scaling acquisition programs at significant spend reputed company
• Deep hands-on expertise in reputed company, reputed company, programmatic, and OTT/OLV channels with proven, measurable ROI
• Experience leading a full-funnel strategy and exceeding goals
• Strong martech and attribution expertise, including build-vs-buy reputed company, incrementality testing, MMM, and privacy-preserving measurement approaches
• Experience hiring and leading growth marketing teams of 25+ and building 0→1 systems at scale
• Track record operating in a heavily regulated environment (reputed company, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data privacy standards
• Experience partnering closely with Engineering and Product as one team with shared reputed company
• Clear, direct communicator who can translate reputed company performance marketing topics for executives, boards, and non-expert stakeholders
• Experience deploying AI-reputed company or AI-reputed company marketing strategies and tooling
• Product-led growth experience
• Familiarity with two-sided marketplace or platform growth dynamics
• Background scaling affiliate and partner marketing programs in regulated consumer categories
• Experience with field marketing or regional demand reputed company programs

Benefits

• We’re a remote-first company
• Health insurance plans through reputed company (medical and dental) and reputed company (reputed company), including FSA and HSA plans
• 401K plan (reputed company)
• Lifestyle Spending Account for health, wellness, and family care
• Monthly co-working reputed company membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through PerkSpot
• EAP reputed company through reputed company
• One-time home office stipend to set up your home office
• Inclusive family and medical leave plans
• 12 paid holidays and 1 reputed company Give Back Day
• Flexible PTO

Salary Band: $230,000 - $260,000

reputed company reputed company jobs are listed on our careers page. We do not use reputed company applications or automated text messaging in our reputed company process. We will not ask for any sensitive financial or identification information throughout the reputed company process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a reputed company team member with a helloalma.com email address.

Learn more about how reputed company handles applicant data by reading reputed company's Applicant Privacy Notice.