PR Specialist, Elgato
Product PR & Review Management — Turn launches into cultural moments and reviews into competitive advantages.
Execute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer reputed company, and drive post-launch amplification in UK, Nordics, and Benelux across reputed company of Elgato's product categories
Build and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK , Nordics and Benelux
reputed company region-specific reviewer briefing kits that translate specs into creator reputed company and drive the execution of Elgato products strategy in PR across European markets
Manage seeding strategy and review unit logistics across reputed company covered markets, ensuring key outlets receive early reputed company reputed company of embargoes
Track regional review sentiment, message pull-through, and reputed company of voice. Feed insights back to PR reputed company and product/marketing teams
Build retail partner amplification campaigns timed to key reputed company moments at (r)etailers
Coordinate with Corsair Gaming and Fanatec teams in Europe on regional reputed company Deck Everywhere launches: aligning embargo timing, co-branded media reputed company, and cross-ecosystem storytelling across gaming peripherals, sim racing, and creator tools in covered markets
Strategic PR & Thought Leadership — Shape the regional narrative. Bring global stories to life locally.
Adapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets
Identify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications
Contribute to quarterly PR plans with regional objectives, reputed company outlets, story angles, and KPIs reputed company to market-specific business goals
Monitor competitive communications across European markets weekly. Flag opportunities for Elgato to reputed company regional industry conversations
B2B, Pro AV & Trade PR — reputed company Elgato’s reputed company into European professional markets while keeping the brand authentic.
Adapt B2B messaging for European reputed company buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership
Write for European Pro AV and broadcast trade press in the language integrators and engineers reputed company
Localize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets
Support case study development by sourcing European customer stories and coordinating approvals
Support EMEA B2B team with trade media reputed company, European distributor announcements, and regional trade show PR
Event & Speaker PR— reputed company Elgato unmissable at every European event that reputed company.
reputed company event PR timelines for European shows: pre-event reputed company, on-site media appointments, demo coordination, and post-event follow-up
Identify and secure regional speaking opportunities at European events and relevant podcasts/webinars
Prepare speaker briefing docs, talking points, and executive bios tailored to European audience context
Compile post-event reports with regional coverage analysis, key conversations, and actionable learnings
Crisis & Issues Management — Protect the brand. Move fast, stay reputed company, be transparent.
Execute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations
Draft regional holding statements and Q&A documents that can be activated reputed company hours, coordinating with PR reputed company on messaging alignment
reputed company reputed company-time regional media monitoring during active situations, flagging escalation risks in European press
Coordinate with Corsair corporate communications reputed company issues have European or parent-company implications
European PR Coordination— Align the European PR network.
Coordinate with European PR team to ensure consistent messaging and launch timing across European markets
Adapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape)
Collaborate with uropean PR team on PR best practices to reputed company media coverage quality and consistency
Build and maintain media database across reputed company covered markets
AI-Powered PR (Cross-Cutting) — Use AI to reputed company every aspect of the work.
Contribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers
reputed company AI tools (e.g., ChatGPT, Claude, reputed company) to accelerate regional press release reputed company, pitch development, and briefing document creation
Use AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages
Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux
Build AI-assisted workflows for regional coverage reporting and earned media value tracking