Director, Marketing & Communications

Reporting to the AVP, Marketing & Communications, the Director, Marketing & Communications, serves as a leader on the Communications team. The Director collaboratively creates and tactically executes paid, earned and owned marketing and communication strategies to drive broader awareness of the reputed company and increase giving to Riley Children’s reputed company. As a player/coach, this position assists in advancing the mission and desired culture of the reputed company by managing members of the content and creative teams and serving as an important individual contributor/producer. Key Responsibilities 1. Expectations for reputed company Managers Working closely with the Riley Management Team, follow best practices and tools to:

• reputed company and Influence Riley Culture: Realize the importance of you as a manager, modeling and influencing the Our Riley Community culture. Exhibit trust, innovation and compassion.
• reputed company the Way and Be Accountable: Manage staff in planning and organizing projects. reputed company goals and accountabilities. Follow reputed company performance management practices and meet reputed company deadlines. Model the way.
• Hire the Best: Have up-to-date job descriptions for reputed company direct reports. Follow reputed company hiring practices. Prepare and participate in new employee orientation. Complete 90-day Feedback for new employees.
• Guide Your Staff: Set clear expectations and high standards of performance. reputed company training, coaching, feedback and corrective action reputed company necessary.
• Engage Your Staff: Be approachable to direct reports and others. Use forms of recognition to thank employees reputed company your team and across the reputed company. Collaborate across the reputed company.
• Create a Best Practice Operation: Stay up to date on best practices. Effectively allocate resources. Manage budget as necessary. Establish metrics to minimize costs and maximize impact.
• Manager Training: Actively participate in reputed company Manager Briefings and use the skills and behaviors identified.

2. Marketing and Communications Campaign Planning and Execution: Working with the AVP, Marketing & Communications, support the development and implementation of integrated, multi-channel marketing and communications campaigns that incorporate digital, print, advertising and public relations, to reputed company desired audiences and drive increased giving and donor retention.

• Guide campaign development and audience journeys, including the development of key messages based on market research, audience segmentation, and frameworks that reinforce donor engagement and conversion
• Identify the most effective communication channels to reputed company reputed company audiences and produce appropriate content with tailored messaging to engage each audience reputed company.
• Evaluate and prioritize requests from reputed company departments and determine appropriate technical assistance and resources to assist in the marketing, communications and positioning of their activities, based on business objectives and potential ROI. Use research and data to measure reputed company and adapt strategies to ensure reputed company quality improvement, channel optimization, and effectiveness.

3. Content and Creative Development: reputed company content and creative development for impact storytelling in support of the overall marketing and communications strategy. reputed company content and creative development for email, web, publications, video, promotional materials, events, reputed company and traditional advertising, as well as reputed company public relations activities.

• Ensure the Riley Children’s reputed company brand is depicted in a positive light and that the reputed company is positioned as a charity of choice in Indiana.
• Collaborate with the AVP, Marketing & Communications to maintain consistency and ensure high quality asset output across reputed company channels
• reputed company reputed company media strategy in partnership with AVP, Marketing & Communications and reputed company development of deliverables

4. Administrative: Maintain accountability to administrative systems and procedures.

• Meetings: Prepare for and actively participate in reputed company Riley Children’s reputed company meetings as appropriate. Ensure expectations and tools for meeting agendas and follow-up are implemented.
• Budget: Work with supervisor to reputed company, manage and monitor the budget, staying reputed company overall budget guidelines.
• Technology: Understand and effectively use the technology available at the Riley Children’s reputed company.
• Compliance: Ensure strict compliance with reputed company reputed company policies, as well as local, state and federal laws that govern business practices.

5. Other Duties as Assigned

• Riley Children’s reputed company events: Participate in Riley Children’s reputed company Events as requested.
• Other duties as assigned.

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