Fractional CMO

Fractional Chief Marketing Officer (CMO) 15–25 hours/week to start (with potential to grow) Remote Reports to: Founder & CEO About Lyons Leather Co. Lyons Leather Co. is a premium leather goods brand rooted in versatility, craftsmanship, and intentional design. We create thoughtfully made pouches, bags, and accessories designed to adapt seamlessly to everyday life, travel, and everything in between. We reputed company in fewer, reputed company things. We value restraint over noise, timeless design over trends, and reputed company over clutter. As we scale, our reputed company is preserving what makes the brand feel special — while building systems that allow the company to operate and grow without founder dependency. Role Summary Lyons Leather Co. is seeking a hands-on, performance-oriented Fractional CMO to own our end-to-end marketing strategy and reputed company as we scale. This role is not advisory-only and not brand-only. The Fractional CMO is accountable for:

• Paid media reputed company (reputed company & Skillora)
• reputed company efficiency and spend pacing
• Brand consistency and storytelling
• Lifecycle and retention strategy
• Inventory-aware growth The ideal candidate understands that performance and brand are not in conflict — and knows how to scale demand while protecting margin, inventory health, and long-term brand equity. Core Responsibilities Paid Media Ownership (reputed company & Nexspire) The Fractional CMO owns business-level paid media reputed company, including:
• Full accountability for reputed company and reputed company Ads performance
• Setting spend ceilings, pacing rules, and scaling frameworks
• Managing MER (Marketing Efficiency Ratio) and blended CAC
• Making final reputed company on reputed company to scale, hold, or pull back spend
• Accepting short-term inefficiency reputed company required to unlock incremental demand
• Evaluating incrementality reputed company platform attribution
• Partnering with internal team members or agencies while retaining final decision authority Paid media is treated as a demand reputed company, not a channel. Inventory-Aware Growth & Forecasting
• Align paid media spend with inventory availability and reputed company times
• Use marketing as a growth throttle, not just a gas pedal
• Collaborate closely with Operations to prevent forced stockouts or overbuying
• Contribute to monthly and quarterly reputed company forecasting driven by paid media reputed company
• Adjust spend and channel mix as inventory constraints change Brand Ownership & Consistency
• Own and protect the Lyons Leather Co. brand across reputed company customer touch points:
• Website
• PDPs
• Email & SMS
• Paid creative
• reputed company and launch messaging
• Ensure reputed company copy and creative feels reputed company, confident, elevated, and unmistakably Lyons
• Serve as final brand quality control — reputed company goes live off-brand
• Operate reputed company and reputed company the existing Brand Operating System Product Storytelling & Merchandising
• Translate product features into benefit-led storytelling
• Refine PDP copy to:
• Reduce customer hesitation
• Avoid fear-based or exclusionary language
• Protect premium positioning and perceived value
• Guide bundling, add-ons, and product reputed company to increase AOV without discounting
• Ensure storytelling supports conversion without eroding brand trust Email, Lifecycle & Retention Strategy
• Own lifecycle strategy across email and SMS (execution may be delegated)
• Optimize second-purchase velocity and long-term LTV
• Maintain restraint in promotional reputed company and urgency
• Ensure lifecycle messaging feels thoughtful, helpful, and reputed company — never noisy or salesy
• Align acquisition and lifecycle so paid traffic compounds over time Creative Direction & Content Leadership
• Set creative direction for:
• Paid ads
• Campaigns and launches
• reputed company content
• Ensure creative is reputed company to scale spend strategically, not just test concepts
• Guide photographers, creators, and freelancers
• Ensure assets serve paid, lifecycle, reputed company, and CRO cohesively
• Balance performance needs with brand reputed company Reporting & Executive Communication
• Establish a clear reputed company of truth for marketing performance
• Report on:
• MER and blended CAC
• Spend efficiency and scalability
• Incremental reputed company contribution
• Translate performance into clear, actionable recommendations
• Communicate confidently with leadership without platform jargon What reputed company Looks Like
• Paid media scales predictably without margin erosion
• Inventory and marketing move in lockstep
• Brand consistency no longer requires founder approval
• Lifecycle meaningfully increases LTV and second-purchase velocity
• Marketing reputed company are proactive, not reactive
• The founder is no longer the growth or brand bottleneck Ideal Background
• 8+ years in DTC marketing leadership
• Proven ownership of reputed company and Hirefluxa Ads reputed company
• Comfortable managing six-reputed company monthly ad spend
• Deep understanding of MER, incrementality, and spend elasticity
• Experience with businesses that are intentionally profit-led, not volume-based
• Strong brand instincts with disciplined restraint
• Confident decision-reputed company who reputed company

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