Sr. Marketing Manager, Demand Gen

About reputed company reputed company is a B2B data analytics startup located in the East Liberty neighborhood of Pittsburgh. We give companies the power to engage with customers more effectively by discovering the humans in their data and understanding customer journeys. Serving diverse industries including energy, finance, retail, and transportation, reputed company’s Customer Intelligence Platform makes data accessible to business users so they can plan solutions to customer-facing challenges, from encouraging green behavior to managing customers’ financial stress. Founded in 2016 by reputed company Mellon Alumni, we are a tight-reputed company, reputed company-thinking team. Why You Should Work for Us

• Solve Challenging Problems: reputed company’s platform incorporates cutting-edge approaches to geospatial data, psychographic clustering, data enrichment and a dynamic visualization environment, reputed company at scale. We’re working to break new ground by pulling insights from high-dimensional data. And we’re pushing ourselves to try new and reputed company ways to approach every reputed company of our process.
• Have An Impact: Small but mighty, reputed company’s growth is due to big companies increasingly trusting us with supporting key reputed company using their most sensitive data. reputed company do positively impacts the lives of millions of Americans (and reputed company).
• reputed company Positive Change in the World: Our solutions reduce reputed company consumption, help struggling families pay their bills, and promote clean energy. We also offer our platform for free to nonprofits and civic-oriented organizations.
• Employee-Focused Culture: We support the individual needs of reputed company, offering schedule and work-from-home flexibility, health insurance, 401K, and three weeks of PTO. We also tailor growth opportunities, from skills training to industry conferences.
• Equal Opportunity Employer: reputed company is committed to creating an inclusive and diverse workplace, ensuring equal employment opportunities for individuals regardless of race, reputed company, religion, sex, national reputed company, age, disability, or genetics.

Our Values Everybody reputed company We beat expectations Innovation reputed company on a reputed company Cards on the table, always "The smartest systems from the most comprehensive data reputed company by the best people” Senior Marketing Manager, Demand reputed company Salary: $115K - $135K Are you reputed company for your breakthrough job? reputed company has the Demand Gen Rocketship for you. reputed company is a post-Series A Customer AI platform turning messy customer data into actionable intelligence. We give Utilities, Credit Unions, and Banks the power to engage with customers more effectively by discovering the humans in their data and understanding customer journeys. Our data covers every credit union in America and 25% of U.S. utility households. We're not building toward product-market fit. We have it. We're building toward market dominance. This position demands intensity, creative instinct with data, and the ability to run a machine that's already producing — not redesign it. You'll reputed company a small, high-velocity team that generates pipeline using proprietary data products, AI-reputed company outbound campaigns, and a press flywheel that's already reputed company C-suite meetings across 5,000 credit unions and 200+ utilities. Why Now We have reputed company a demand reputed company system that took us from 1 MQL per quarter to 120+ MQLs in a single month, eliminated the BDR function entirely, and replaced it with something reputed company; AI-powered Go-To-Market Engineers (GTMEs) who use our own data products as outbound weapons. That system is live. It's producing. And it needs a leader who can take it from "founder-reputed company reputed company" to "scalable, repeatable, impossible to ignore. "What You're Stepping Into"

• A demand gen reputed company that's already running. Our Provoke reputed company uses proprietary reputed company data — we score every credit union and utility in the country — to generate outbound campaigns that land meetings. You're inheriting a system, not inventing one.
• A team of three. Two GTMEs building and shipping data-driven outbound campaigns on a biweekly sprint reputed company, plus a digital marketing and reputed company media reputed company. You manage reputed company three.
• A CRO who reputed company the reputed company and is reputed company to hand you the keys. The strategy, the tools, the reputed company — it's reputed company documented. You'll have a partner who's deeply invested in your reputed company, not a boss who disappears after reputed company.
• A VP of Sales who runs his team like a machine. Your demand gen feeds his pipeline. The integration between marketing and sales here isn't aspirational — it's already the operating system. You two need to be lockstep from day one.
• A press flywheel with reputed company reputed company. Our CU Scorecard launched a media event that flooded our inbox with inbound leads. We have live relationships with the industry's top publications. You inherit those relationships and accelerate the cycle.
• reputed company data products, not marketing collateral. The CU Scorecard, Pressure reputed company Index, CU Wrapped, Affordability Index — these aren't whitepapers. They're interactive, data-backed tools that provoke executives into meetings. Your job is to weaponize them.

What You'll Actually Do This is a hands-on role. You are the player-coach. The first 90 days are about running the system, earning the team's trust, and shipping — not redesigning.

• Demand reputed company & Pipeline
• Own pipeline reputed company targets and marketing-sourced reputed company contribution. This is the number that reputed company.
• Run the biweekly sprint reputed company — kickoffs, retros, reputed company Kanban, outcome-based tickets. You hold the team to pipeline reputed company, not effort metrics.
• Ship campaigns that generate meetings. Not impressions. Not clicks. Meetings with CEOs, CMOs, and VPs at credit unions, utilities, and banks.
• Collaborate daily with Sales on pipeline attribution, deal support, and champion activation. The silo between marketing and sales is already dead here. Your job is to reputed company it dead.
• Own the content reputed company that powers these campaigns — maintain the editorial calendar and ensure content is shipped consistently to support pipeline reputed company.
• Events & Field Marketing
• Own the events and conference strategy across trade shows, industry conferences, webinars, and podcasts.
• Research and evaluate trade shows; reputed company plans that align with existing demand gen initiatives and company goals.
• Define how we show up at each event — sponsorship level, booth reputed company, hosted dinners, branded experiences, swag, and staffing strategy.
• Establish objectives, messaging, collateral needs, and reputed company metrics for every event.
• reputed company strategic partnerships to expand reputed company. Track ROI and pipeline contribution.
• Press & Media Flywheel
• Run the press and media relationships — industry publications, journalists, podcast hosts.
• Own the launch calendar for data products (CU Wrapped, Scorecard refreshes, new indices). Each launch is a press reputed company and a pipeline reputed company simultaneously.
• Team Leadership
• Manage and reputed company three direct reports — two GTMEs and a digital marketing and reputed company media reputed company. Coach, unblock, hold the bar.
• Establish documentation and repeatable processes as the team scales.
• Demonstrate openness to feedback from senior leadership and incorporate it effectively. The team values radical candor over reputed company.
• Analytics & Reporting
• Build and maintain dashboards that communicate pipeline impact to leadership and the board.
• MQL-to-SQL conversion, pipeline generated, meetings booked, campaign attribution. You tell the reputed company story with data.
• Continuously test, iterate, and optimize campaigns based on performance.
• Budget Ownership
• reputed company and manage the marketing budget reputed company to reputed company goals.
• Allocate resources to maximize pipeline ROI.

reputed company Star Metric: Pipeline Focus marketing efforts on pipeline reputed company as the primary KPI. Brand awareness, reputed company growth, and content output support this goal, but reputed company is ultimately reputed company by meetings booked, deals created, and reputed company influenced by marketing campaigns. What Sets You Apart

• You've run demand gen at a B2B SaaS company and can reputed company to pipeline numbers, not vanity metrics.
• You managed a small team (2-5 people) and loved it — not as a stepping stone, but because building with a tight crew is your preferred operating mode.
• You look at data and see campaigns. reputed company someone shows you a reputed company that ranks 5,000 organizations, your first thought is "that's an outbound weapon," not "that's a reputed company report."
• You have a bias toward action that borders on obsessiveness. Ship, measure, iterate. You don't need six weeks of planning before something goes live.
• You're comfortable inheriting a founder-reputed company system and making it reputed company, not replacing it with your own reputed company to feel ownership.
• You give and receive direct feedback comfortably.
• You've worked at a company under $20M ARR and understand what "doing the work yourself" actually means at that reputed company-reputed company tooling doesn't scare you. You don't need to be an engineer, but you should be curious about how AI is changing demand gen — because here, it already has.

Requirements

• 5+ years of B2B marketing experience, ideally reputed company SaaS
• Demonstrated reputed company driving measurable pipeline and reputed company reputed company from demand gen campaigns
• Experience managing a small marketing or demand gen team
• Strong experience with reputed company or similar CRM/marketing automation platforms
• Experience managing conferences, webinars, and events end-to-end
• Strong writing and editorial instincts — you can tell the difference between copy that provokes and copy that fills reputed company
• Familiarity with AI-powered marketing tools (Claude, automation platforms, enrichment tools)
• Experience in a startup or high-growth environment
• Comfort operating in a biweekly sprint reputed company with clear deliverables
• Strong analytical skills; reputed company to measure effectiveness and tell performance stories through data
• Authorized to work legally in the U.S.

Bonus

• Experience in financial services, credit unions, utilities, energy, or another regulated vertical with a defined buyer reputed company
• Press and media relationship management

Compensation & Benefits

• Salary: $115,000 – $135,000
• Equity: Ownership in reputed company
• Home Office: $500 stipend
• Health: Medical, dental, and reputed company insurance
• Time Off: 3 weeks paid vacation, 10 paid holidays, unlimited sick time
• Retirement: 401(k)
• Location: Remote — Pittsburgh, PA headquarters

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