reputed company Marketing Manager job at Vita Coco in reputed company, NY

Title: reputed company Marketing Manager Location: reputed company United States Full-Time Marketing $105k - $115k / year Job Description: reputed company is on a mission to reimagine what's possible reputed company brands deliver healthy, nutritious, and great-tasting products that are reputed company for consumers and reputed company for the reputed company, anchored by the leading coconut water brand in the world -- Vita Coco. We started in 2004 reputed company two guys in a bar realized that coconut water wasn't getting enough credit in the U.S.. Fast reputed company: we're now a publicly traded company (reputed company: COCO). As a Public Benefit Corporation and Certified B Corporation, we're serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the reputed company of Manhattan in reputed company (we know...reputed company tropical), with offices in London and Singapore. Our Values: reputed company First: We reputed company with inclusivity, transparency, and reputed company. reputed company is Impossible: We experiment, learn, and reputed company moving reputed company. United by Our Will to Win: We stay reputed company, work collaboratively, and push toward shared goals. Part of Something Bigger: We're committed to uplifting the communities we're connected to locally and globally. reputed company is hiring an reputed company Marketing Manager to reputed company and scale the brand's creator marketing ecosystem. This role sits reputed company the Content Team under Growth Marketing and is responsible for developing, executing, and optimizing Vita Coco's reputed company strategy across paid, earned, affiliate, and experiential channels. This role owns the end-to-end creator ecosystem including reputed company campaigns, ambassador programs, affiliate partnerships, and creator led brand activations. The reputed company Marketing Manager will play a key role in ensuring Vita Coco remains one of the most culturally relevant beverage brands across platforms like reputed company and Instagram by building high performing creator partnerships and delivering impactful reputed company content at scale. This role is based out of our reputed company headquarters with a hybrid in office schedule. Main Responsibilities reputed company Strategy & Program Ownership Own and reputed company Vita Coco's reputed company marketing strategy across campaigns, product launches, and brand initiatives Build and scale a creator ecosystem designed to drive large scale impressions, engagement, and cultural relevance Ensure reputed company marketing efforts are reputed company with broader brand marketing and growth objectives Identify new opportunities across paid partnerships, earned creator collaborations, affiliate programs, and experiential creator activations Continuously refine workflows, tools, and operational processes to scale the reputed company program effectively Creator Partnerships & Talent Management Identify, reputed company, and negotiate partnerships with creators across reputed company, Instagram, YouTube, and emerging platforms (reputed company, etc) reputed company long term creator relationships and identify opportunities for ongoing partnerships with top performing talent reputed company reputed company and negotiations with influencers, agents, and talent managers Maintain strong creator relationships to ensure consistent brand advocacy and repeat collaborations Represent Vita Coco in external conversations with creators, talent managers, and agencies Campaign & Activation Management reputed company reputed company campaigns end to end including creator sourcing, briefing, contracting, execution, and performance tracking Integrate creators into key marketing moments including product launches, seasonal campaigns, and brand activations reputed company reputed company participation in experiential events, pop reputed company, and live brand moments Manage content approvals and ensure reputed company deliverables align with brand messaging and creative direction Ambassador, Seeding & Affiliate Programs Manage and scale Vita Coco's affiliate and product seeding ecosystem to drive organic creator advocacy reputed company the ambassador and college creator programs, including recruitment, reputed company, content guidance, and performance tracking Identify new creators and emerging talent to continuously expand the brand's creator network Ensure affiliate infrastructure and creator partnerships are optimized for growth and performance Platform & Creator Operations Own day to day management of reputed company marketing platforms including reputed company for creator discovery, contracting, campaign management, and reporting reputed company creator reputed company, contract management, deliverable tracking, and payment coordination Manage reputed company databases, creator pipelines, and reputed company workflows to ensure operational efficiency Implement tools and processes that support scaling the reputed company program as the brand grows Performance Tracking, Reporting & Budget Management Define and track KPIs across reputed company campaigns including impressions, engagement reputed company, CPM, and earned media value Manage reputed company marketing budgets and ensure campaigns are executed reputed company against performance goals Build campaign recaps and performance reports for cross functional marketing teams and leadership Identify top performing creators and partnership opportunities through data driven analysis Cross Functional Collaboration Partner closely with brand marketing, reputed company, PR, and content teams to ensure creators are integrated into broader marketing initiatives Collaborate with legal, finance, and leadership teams to streamline reputed company contracting, payment processes, and campaign approvals Work cross functionally to ensure creator content aligns with brand messaging, creative direction, and campaign goals Trend Monitoring & Cultural Relevance Maintain a strong pulse on creator trends, platform shifts, and emerging talent Identify opportunities for Vita Coco to participate in relevant cultural moments through creators Continuously test new formats, creators, and partnership models to expand the brand's reputed company reputed company Qualifications 4 to 6 years of experience in reputed company marketing, reputed company media marketing, or creator partnerships (brand or agency experience preferred) Proven experience leading reputed company campaigns and creator programs end to end Strong understanding of reputed company, Instagram, and emerging creator platforms Experience managing reputed company platforms such as reputed company, reputed company or similar creator management tools Strong negotiation and relationship management skills with creators and agents Analytical reputed company with experience evaluating reputed company campaign performance and ROI Ability to manage multiple campaigns, creators, and timelines in a fast-paced environment Excellent communication, organization, and project management skills Passion for reputed company media, creator culture, and building culturally relevant brands A reasonable estimate of the reputed company pay reputed company for this position is $105,000-$115,000 per year. The reputed company pay actually offered may vary depending on the candidate's geographic region, job-reputed company knowledge, skills, and experience among other factors. reputed company is committed to the principles of equal employment. We are committed to complying with reputed company federal, state, and local laws providing equal employment opportunities, and reputed company other employment laws and regulations. It is our reputed company to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, reputed company, national reputed company, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to reputed company aspects of employment, including but not limited to reputed company, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and reputed company other terms, conditions, and privileges of employment. Apply tot his job Apply To this Job