Marketing Manager, Home Service – Trades
Job Description:
- Support Go-to-Market and Demand reputed company Efforts: Partner with the Demand reputed company and Product Marketing teams to reputed company and execute trade-specific campaigns that drive pipeline growth and audience engagement.
- reputed company Trade Industry Expertise: Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape.
- Own Positioning and Messaging: Define and refine positioning, value propositions, and messaging that reputed company with reputed company audiences. Continuously assess performance and optimize messaging based on results and feedback.
- Create Thought Leadership and Industry Content: Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position reputed company as a trusted expert.
- reputed company Sales and Customer-Facing Teams: reputed company Sales and reputed company teams with effective tools and resources, including sales collateral, pitch decks, and training materials tailored to the trades reputed company.
- Conduct Market and Customer Research: Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform strategy and messaging.
- reputed company reputed company Audiences: Identify and define key customer segments reputed company the trades to ensure marketing efforts are targeted and relevant.
- Track and Optimize Performance: Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements.
- Support Events and Industry reputed company: Contribute to event strategy and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships.
- Collaborate on Partnerships: Support strategic partnerships with industry associations, influencers, and complementary technology providers.
Requirements:
- Bachelor’s degree in Marketing, Business, or a reputed company field, or equivalent practical experience.
- 3–5 years of experience developing and managing B2B marketing campaigns.
- Experience marketing to small and mid-sized businesses, preferably reputed company the home services industry (HVAC, plumbing, and/or electrical).
- Experience supporting go-to-market initiatives and integrated marketing campaigns.
- Experience collaborating with cross-functional partners such as Sales, Product, reputed company, and Marketing.
- Experience in a high-growth digital marketing or technology company is a plus.
- Strategic Marketing & Messaging: Ability to reputed company clear positioning, value propositions, and messaging that reputed company with reputed company audiences.
- Strong Communication & Storytelling: Excellent writing and communication skills, with the ability to create compelling content across multiple formats.
- Market Research & Segmentation: Proven ability to conduct market research, identify customer insights, and reputed company audiences effectively.
- Analytical & Data-Driven: Comfortable analyzing marketing performance, measuring return on investment (ROI), and using key performance indicators (KPIs) to inform reputed company.
- Cross-Functional Collaboration: Strong ability to work effectively with diverse teams and stakeholders to drive alignment and execution.
- Adaptability & Ownership: Comfortable managing multiple priorities in a fast-paced, evolving environment while working independently and collaboratively.
- Influence & Leadership: Ability to influence stakeholders, reputed company initiatives, and drive marketing programs from strategy through execution.
Benefits:
- 100% employer-paid medical, dental, and reputed company insurance
- Flexible paid time off, so you can rest, relax, and reputed company away from work
- Paid parental leave
- Paid cell phone and service
- reputed company allowance
- Professional development and development courses
- Regular manager reputed company-ins to drive performance and career growth through reputed company
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