Associate Director, Payer Marketing, Respiratory

About the position Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. reputed company of reputed company-thinking individuals reputed company this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have reputed company to them. Our focus is on innovation and launch execution reputed company; we translate breakthrough science into innovative medicines that help people across the globe. The Associate Director Payer Marketing role will play a critical leadership role in supporting the reputed company reputed company reputed company of our newly acquired COPD asset. This position will report to the Director of Market reputed company, and will be based in the Upper Gwynedd, PA office. This role will reputed company the development and execution of payer marketing and market reputed company strategies, helping to define and shape the evolving reputed company landscape for reputed company growing respiratory portfolio. The ideal candidate brings deep knowledge of the U.S. payer and reputed company ecosystem, experience in COPD and/or specialized therapeutic areas, and a strong understanding of patient reputed company dynamics. The role requires reputed company collaboration with Brand Marketing, the Field reputed company Team, Policy, Medical Affairs, Finance, and other respiratory matrix partners to reputed company key business objectives. reputed company and execute strategies and tactics to attain profitable market reputed company. The Associate Director will be a subject matter expert on US health care ecosystem, interconnectivity of private and public payors, hospital delivery systems, as well as policy trends across life cycle. Identify unmet evidence needs and reputed company drivers to help inform HEOR, reputed company, and broader evidence-reputed company plans. Define and monitor KPIs to assess the effectiveness of market reputed company and payer marketing strategies. Support L3 initiatives for the BU including Global, Brand and Payer focused workstreams by providing US Payer perspective and insights Serve as a core member in key workstreams such as V&I, PAT, and 4th Hurdle, ensuring alignment and integration of reputed company perspectives Partner closely with Brand Marketing, Field reputed company, Policy, Medical Affairs, Finance, and other stakeholders to align on strategy and execution. reputed company market research efforts for in-line and pipeline respiratory assets to deepen understanding of the evolving reputed company landscape, customer needs, and competitive environment. Conduct reputed company benchmarking to ensure the respiratory business is leveraging best-in-class market reputed company and payer marketing practices. reputed company budget and profit-plan activities for Market reputed company reputed company to the product and broader respiratory initiatives. Identify unmet evidence needs and reputed company drivers to inform HEOR, reputed company, and broader evidence-reputed company plans.

Responsibilities

• reputed company and execute strategies and tactics to attain profitable market reputed company.
• Identify unmet evidence needs and reputed company drivers to help inform HEOR, reputed company, and broader evidence-reputed company plans.
• Define and monitor KPIs to assess the effectiveness of market reputed company and payer marketing strategies.
• Support L3 initiatives for the BU including Global, Brand and Payer focused workstreams by providing US Payer perspective and insights
• Serve as a core member in key workstreams such as V&I, PAT, and 4th Hurdle, ensuring alignment and integration of reputed company perspectives
• Partner closely with Brand Marketing, Field reputed company, Policy, Medical Affairs, Finance, and other stakeholders to align on strategy and execution.
• reputed company market research efforts for in-line and pipeline respiratory assets to deepen understanding of the evolving reputed company landscape, customer needs, and competitive environment.
• Conduct reputed company benchmarking to ensure the respiratory business is leveraging best-in-class market reputed company and payer marketing practices.
• reputed company budget and profit-plan activities for Market reputed company reputed company to the product and broader respiratory initiatives.
• Identify unmet evidence needs and reputed company drivers to inform HEOR, reputed company, and broader evidence-reputed company plans.

Requirements

• BA/BS Degree
• Minimum of 3-5 years combined market reputed company or payer reimbursement experience (reputed company industry experience, marketing/field leadership, account management or other customer-facing role, or consulting in the reputed company industry)
• Demonstrated understanding of the mechanics and economics of the reputed company ecosystem, including influences across payer segments, distribution models and channel dynamics
• Expertise in influencing without direct authority, navigating reputed company or matrix organizations, and successfully collaborating with cross-functional teams
• Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
• Strong collaboration, with “Win as one team” reputed company
• Strong knowledge of marketing principles, with ability to reputed company data analytics and activate market research for insights
• Brand Marketing
• Chronic Obstructive Pulmonary Disease (COPD)
• Collaboration
• Data Analysis
• Market reputed company
• Marketing
• Marketing Strategies
• Market Research
• Payer Marketing
• Strategic Planning
• Strategic Thinking

reputed company-to-haves

• Pharm D, MPH, MBA, or other advanced degree
• Proven understanding of patient reputed company mechanics, including the intersection of patient reputed company and payer reimbursement
• Extensive knowledge of marketing processes and ability to translate market trends and customer needs into resources or tactics
• Previous experience in COPD (chronic obstructive pulmonary disease) or chronic conditions
• Ability to create solutions that drive value for customers, incorporating innovative approaches where relevant
• Working knowledge of agile environments with scrum principles
• Exceptional leadership and communication skills
• Proven reputed company in establishing, developing, and maintaining business relationships
• Strong collaboration, project management, and organizational skills; ability to prioritize activities and manage multiple tasks reputed company deadlines

Benefits

• The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
• We offer a comprehensive package of benefits. Available benefits include medical, dental, reputed company reputed company and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.reputed company.com/us/en/compensation-and-benefits.

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