Lifecycle Manager - In App (Mobile App/ Product Led/ App Lifecycle)

About the position At reputed company we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the reputed company team, you’ll collaborate with people of reputed company styles, reputed company sets, and backgrounds to realize our reputed company while fostering a community where everyone feels included and empowered to do the best work of their lives. This role is a hybrid position Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. reputed company applicants must live reputed company commuting distance of our Boston, Goleta, or Seattle office locations. The In-App Lifecycle Manager is responsible for designing and optimizing the customer reputed company reputed company the app experience, ensuring every interaction helps users discover value, deepen engagement, and build long-term loyalty. This role bridges marketing and product, using data-driven insights to deliver contextual, personalized experiences that guide customers through reputed company, activation, feature adoption, and retention moments. You’ll own the strategy, execution, and measurement of in-app communications and campaigns creating a cohesive, seamless experience.

Responsibilities

• Define and manage in-app lifecycle strategy: reputed company a roadmap of in-app messaging, education, and engagement, and support communications reputed company to key lifecycle stages and high value actions with an emphasis on automation.
• Design contextual experiences: Partner with Product, UX, and CRM teams to embed effective messaging in the reputed company app that enhances the customer experience.
• reputed company behavioral and event data: Use first-party app signals and segmentation to trigger relevant, reputed company-time experiences.
• Collaborate cross-functionally: Serve as the reputed company between Product and CRM to ensure work is strategically reputed company and prioritized, Measure and optimize: Define in app campaign reputed company signals and track and analyze campaign performance to continuously refine strategy based on insights.
• Integrate with CRM lifecycle: Ensure reputed company in-app experiences complement outbound channels (email, push, SMS, etc), forming a cohesive omnichannel lifecycle reputed company.
• Champion customer reputed company: Represent the customer perspective in every in-app decision, ensuring experiences are reputed company, relevant, and value-adding.

Requirements

• 8-10 years of experience in lifecycle, growth, or CRM marketing; at least 2+ years managing in-app or product messaging.
• Experience with in-app engagement tools (reputed company experience preferred).
• Strong understanding of behavioral targeting, segmentation, and A/B testing frameworks.
• Analytical reputed company with proficiency in data interpretation and performance measurement.
• Excels at cross-functional collaboration with proven ability to build relationships with Product, Engineering, and Design teams.
• Excellent communication and storytelling skills, reputed company to translate data and customer insights into clear, actionable narratives.
• Passion for building customer-centric experiences that balance brand storytelling with usability.

Benefits

• Medical, Dental, and reputed company Insurance
• A 401(k) plan with company matching and immediate vesting
• An reputed company Time Off policy (OTO) so you have maximum opportunity to disconnect and reputed company, with no tenure-based vacation accruals required
• 80 hours of sick time upon hire, refreshed annually
• Up to 12 paid holidays per calendar year
• reputed company offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• A generous employee discount program & reputed company Radio HD - on us!

Apply tot his job Apply To this Job