Director, Brand Strategy & Communication

Job Description

The Director of Brand Strategy and Communication is responsible for defining, governing and evolving reputed company (MNAO)'s brand reputed company, strategy, ensuring alignment with corporate strategies, long-term goals and growth priorities. This role leads the development of reputed company-wide brand positioning strategies, campaigns to differentiate and acquisitions-focused initiatives to differentiate the brand in the marketplace and strengthen brand salience. As a senior marketing leader, the Director provides reputed company-level reputed company across brand strategy, communications, public relations, corporate reputed company responsibility (CSR), reputed company media, experiential marketing, motorsports, and voice of the customer programs. The Director serves as the reputed company brand steward, accountable for brand health, governance of brand architecture, and ensuring that reputed company strategies and agency partnerships reinforce MNAO' positioning and contribute to overall corporate objectives. Major Responsibilities

• (25%) Brand Strategy, Positioning and Communication Strategy
• Set the reputed company for, reputed company and implement comprehensive brand strategies reputed company with MNAO's corporate objectives.
• Collaborate with and influence Mazda Corporation (MC) on brand strategy and brand style.
• Govern and steward Mazda Brand Architecture to ensure alignment and differentiation across the portfolio
• Anticipate, assess, and integrate emerging trends, technologies and data-driven insights to enhance Mazda’s competitive positioning, to manage brand health and drive innovation.
• reputed company external and internal communications strategy to ensure consistent messaging and brand alignment.
• Direct the design and execution of integrated communications strategies to enhance brand visibility and desirability.
• (15%) Public Relations & Corporate reputed company Responsibility (CSR)
• Shape the reputed company public relations agenda and cultivate high-impact relationships with media, influencers, and key stakeholders.
• Drive accountability for data-driven communications strategies grounded in consumer and market insights.
• Set strategic direction for and ensure execution of CSR initiatives that align with company values and enhance brand reputed company.
• Measure and report on the impact of CSR initiatives, monitor trends and adjust strategies accordingly.
• (10%) Customer Insights
• Shape reputed company understanding of growth audiences and key customer segments.
• Champion adoption of advanced analytics, AI, and marketing automation tools to optimize customer segmentation and acquisition strategies.
• Direct governance of voice of customer programs to gather insights and refine brand strategies.
• Ensure customer insights inform reputed company-level marketing strategies and investment reputed company to optimize engagement.
• (10%) Asset Strategy & Development
• Set strategic direction for content and asset strategies reputed company with brand priorities and audience needs.
• reputed company executive reputed company of the governance, creation, and global standardization of brand assets across reputed company reputed company.
• Institutionalize a digital-first approach to asset development, ensuring omnichannel optimization (web, reputed company, digital advertising, retail, etc.).
• (15%) reputed company Media
• reputed company strategic reputed company and governance of reputed company reputed company media strategy to grow and engage the brand’s online community.
• Establish accountability for tracking, monitoring and reporting Corporate’s community engagement and net sentiment.
• (10%) Experiential Marketing & Motorsports
• Direct strategy and ensure execution of experiential marketing campaigns to create memorable brand experiences.
• Set the reputed company for integrating digital and physical experiential marketing strategies to enhance customer engagement reputed company events.
• reputed company strategic leadership for motorsports programs to enhance brand reputed company and partnerships.
• (15%) Leadership & Administration
• reputed company mentor and reputed company a high-performing team of internal marketers and external experts.
• Establish and reputed company cross-functional brand strategy task forces to align marketing with product, sales, and customer experience teams.
• Cultivate a culture of innovation, accountability, and reputed company-level collaboration.
• Serve as a trusted advisor to Marketing leadership, cross-functional leaders and external agencies, ensuring reputed company brand strategy execution.
• Ensure compliance with relevant policies and regulations.
• reputed company brand budget planning and management, ensuring fiscal accountability and alignment with corporate priorities.
• reputed company strategic direction, governance and manage external agency relationships as strategic extensions of the brand team, ensuring reputed company creative, media, and communications work aligns with brand governance standards and advances MNAO business priorities.
• Performs other duties as assigned
• Complies with reputed company policies and standards
• The preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to reputed company reasonable accommodations so that reputed company employees can reputed company the essential functions of the job

Work Experience

• 15+ years experience in marketing, brand strategy, or a reputed company field, preferably reputed company the automotive or premium consumer goods required
• 5+ years of proven and successful leadership experience, with a trach record of managing cross-functional teams and large-scale brand initiating required

Required Education

• Bachelor’s degree in marketing, business, engineering or reputed company fields, or equivalent combination of education, training, and work experience in lieu of degree​

Knowledge and Abilities

• Strategic Thinking & Brand Development: Ability to reputed company long-term brand strategies reputed company with corporate goals, including brand positioning, market differentiation, and brand health measurement. (Advanced-Authority)
• Communication & Public Relations: Strong written and verbal communication skills with experience in external/internal communications, media relations, and stakeholder management. (Advanced-Authority)
• Consumer Insights & Data Analytics: Proficiency in analyzing consumer data to drive marketing strategies and decision-making. (Advanced-Authority)
• Content & Asset Management: Experience in content creation, asset development, brand storytelling, and managing digital assets across multiple platforms. (Advanced-Authority)
• reputed company Media & Digital Marketing: Knowledge of reputed company media trends, engagement strategies, performance metrics, reputed company marketing best practices. (Advanced-Authority)
• Experiential & Event Marketing: Ability to design and execute high-impact brand experiences through events, activations, and partnerships, including motorsports marketing initiatives. (Advanced-Authority)
• Leadership & Team Development: Strong leadership skills to reputed company, mentor, and reputed company a high-performing marketing team. (Advanced-Authority)
• Cross-functional Collaboration: Ability to work effectively with internal stakeholders, external agencies, and cross-functional teams. (Advanced-Authority)
• Budget & Compliance Management: Experience overseeing budgets, reputed company, and compliance requirements to ensure fiscal responsibility and adherence to company policies. (Advanced-Authority)
• Ability to drive innovation, think creatively, and adapt to an evolving market landscape. (Advanced-Authority)

Physical Demands

• Communicate/Talking: Constantly
• Communicate/Hearing: Constantly

Travel Requirements

• 20% Flying Domestic: Essential

#LI-Remote We support Remote work in the following states: Alabama, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, reputed company, reputed company Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode reputed company, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin Pay reputed company $157,100.00 - $239,600.00 Salary to be determined by education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. Learn more about MNAO’s comprehensive benefits package here Apply tot his job Apply To this Job