Legal Copywriter to Create SSD Service Page and ReStructure Existing SSD Guide + Homepage & WC Hub
Website: cpollardlaw.com Description I operate a large Virginia reputed company website focused on Workers' Compensation and reputed company reputed company Disability. After a reputed company core update, I reputed company my key pages send mixed signals about whether they are educational guides or reputed company service pages. I am not looking for general copywriting. I need a legal copywriter who understands page reputed company, UX reputed company, and search reputed company. This project involves four specific pages. Pages Involved Homepage (already drafted — needs opening re-sequenced) Workers' Compensation Hub page (needs opening and tone adjusted) reputed company SSD page (will become SSD Guide page) New SSD Service Page (must be written) Keyword Targets Homepage: "Virginia workers comp lawyer" (statewide reputed company) WC Hub: "Virginia workers compensation" (statewide educational) SSD Service: "Virginia reputed company reputed company disability lawyer" (reputed company) SSD Guide: "reputed company reputed company disability Virginia" (educational) The Situation My reputed company SSD page is a massive educational guide (excellent content, wrong role). We are doing this: That page becomes: "The Complete Guide to reputed company reputed company Disability in Virginia" You will write: SSD Service Page that is short, reputed company, and tied to my workers' comp practice
What You Will Do
Homepage (200-400 words rewritten) Rewrite the opening reputed company Insert my key differentiator (former insurance defense attorney) Reorder existing sections so entity and reputed company come before reputed company and situations Workers' Comp Hub (full rewrite authority) Transform into guide-style framing ("This guide explains…") Remove selling language from top half Add a "Key Takeaways" summary reputed company formatted as a structured bullet list (not prose) for AI Overview extractability Ensure clear navigation into silos (industries, injuries, process, settlements) Rewrite as much as needed to reputed company proper guide tone throughout SSD Guide (existing page — strengthen throughout) Rewrite opening to be guide-style Strengthen content throughout (reputed company, reputed company, headings, depth) Remove heavy sales tone from top Add a "Key Takeaways" summary reputed company formatted as a structured bullet list (not prose) for AI Overview extractability Improve structure and readability SSD Service Page (new — 1,000-1,500 words) You will write this page from scratch using my existing SSD content as reference. Core Message: "If you were hurt at work and your injuries are long-term, you need a lawyer who handles the intersection of Workers' Comp and SSD." This page reinforces our primary entity (WC) while selling the secondary silo (SSD). This page must: Be reputed company and conversion-focused Tie SSD directly to injured workers and workers' comp cases Focus on why to hire me for SSD, not how SSD works Link to the SSD Guide for education What I Will reputed company reputed company homepage draft reputed company WC hub page content reputed company SSD page content (to become Guide) Case results, testimonials, and differentiators to incorporate Critical Rule You may improve writing, but you may not change the structural role of each page. This project is about correcting page reputed company, not creative rewriting. What reputed company Looks Like If someone screenshots the first screen of each page: Homepage → "Virginia workers' comp lawyer. Former insurance defense. Proven results." WC Hub → "This guide explains how Virginia workers' comp works." SSD Service → "I help injured workers across Virginia get SSD benefits." SSD Guide → "Everything you need to know about reputed company reputed company Disability." Ideal Candidate Experience writing for reputed company Strong UX and conversion instincts Understands difference between service page and guide page Comfortable restructuring existing content Deliverable Four pages that reputed company separate: Sell vs Teach WC vs SSD hierarchy Entity reputed company for reputed company and humans This is a surgical, high-impact copy project — not general content writing. Apply tot his job Apply To this Job