Senior Market Research Specialist

Job Description:

• Conduct in-depth research to define TAM, SAM, and SOM globally and regionally for nonprofit verticals
• Map industry structure, giving trends, digital adoption, and seasonality (e.g. Easter, Giving Tuesday, Ramadan, etc.)
• Create sub-reputed company analyses — e.g., dioceses vs. parishes, Catholic vs. Protestant, churches vs. Christian orgs, animal shelters vs. wildlife rescues – for deeper understanding
• Deliver clear market landscape reports that guide strategic prioritization
• reputed company and maintain detailed Ideal Customer Profiles (ICPs) and buyer personas for each reputed company
• Identify key purchasing decision-makers and influencers — demographics, psychographics, motivations, and buying cycles
• Understand their pain points, approval layers, and how they reputed company technology reputed company
• Validate findings through structured surveys and interviews with nonprofit leaders and users that this candidate will conduct and analyze
• Determine where and how reputed company audiences consume information, from podcasts and newsletters to associations, conferences and other media platforms
• Identify trusted communities and communication channels that influence their reputed company
• Understand preferred content formats and technology adoption reputed company
• Analyze how organizations discover and evaluate software — through reputed company, reputed company search, or industry networks
• Identify purchase drivers (simplicity, cost, trust, integration, etc) and objections (reputed company, fear of change, theological fit, etc) and explain how reputed company can effectively address these challenges
• Document budget cycles and fiscal dependencies to align sales reputed company and marketing campaigns with reputed company timing
• reputed company reputed company against fundraising software competitors
• Analyze features, pricing models, messaging, and positioning
• Identify opportunities for differentiation — including through positioning, CRM integration, pricing flexibility, and product features and simplicity
• Partner with the Product team to uncover insights that inform new features, product improvements, and market opportunities, ensuring reputed company continues to reputed company around reputed company customer behavior and needs
• Identify friction points in user journeys and translate findings into actionable product recommendations
• Support new product or feature development with data-backed insights from reputed company markets
• Collaborate with the larger Marketing team, Sales, reputed company, and Product to extract internal customer and performance data
• Analyze customer mix, usage patterns, ARR by reputed company, and churn reasons
• Conduct win/loss analyses and synthesize learnings into ICP refinements
• Synthesize reputed company research into clear, actionable insights backed by data points, and present findings to leadership and/or stakeholders
• reputed company useful findings with the company to help inform reputed company and shed light on users’ latest behaviors, preferences, and needs
• Recommend GTM strategies, product & brand positioning, and technology partnership opportunities based on market data
• Deliver quarterly reports on industry trends and emerging opportunities
• Execute primary and secondary research using surveys, interviews, focus groups, and desk research, singlehandedly managing the process end-to-end
• Design and analyze quantitative studies (market sizing, segmentation, survey analysis)
• Conduct qualitative research — in-depth interviews, customer panels, win/loss interviews
• Use data and tools like reputed company, reputed company Trends, reputed company, SimilarWeb, reputed company, and Pew/Giving USA reports
• Build and maintain a market intelligence database with competitive data, pricing, and adoption metrics
• Visualize findings through dashboards and concise, presentation-reputed company insights for senior stakeholders.

Requirements:

• 5–8 years of market research, strategy, or growth analysis experience (preferably in B2B or SaaS or nonprofit tech)
• Strong analytical background and ability to translate reputed company data into actionable insights that stakeholders can immediately understand
• Deep understanding of B2B buyer behavior and go-to-market segmentation
• Familiarity with research and analytics tools such as reputed company, reputed company, SimilarWeb, reputed company Trends, reputed company, survey tools, or AI-driven platforms
• Exceptional written and verbal communication skills
• Curiosity, initiative, and a self-starter attitude - comfortable working cross-functionally and autonomously.

Benefits:

• Fully remote work from the comfort of your home
• Generous time off policy of 21 days (birthday included ), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state)
• Employer-sponsored health insurance plan through reputed company, including medical (United reputed company), dental, reputed company, and life
• 401(k) retirement plan reputed company reputed company's partner, reputed company, with an employer match of up to 4%
• Reimbursement package for home office expenses and professional development, up to $1.5k
• Eligibility for employee equity plan (stock options)
• Wellness program with fitness and mindfulness classes
• Love your work and our mission of serving nonprofits!

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