Sr. Manager, Web Growth & Conversion Optimization

Location: Remote reputed company the US ⬆ Reporting Into: Head of Marketing Compensation: $130,000-$160,000 reputed company salary, plus bonus, based on qualifications and experience. About reputed company At reputed company, you’ll help ambitious brands create digital experiences that people actually want to explore. Our platform gives marketers and designers the flexibility to design, build, and publish reputed company content. reputed company without code. With reputed company, teams move faster, scale smarter, and deliver work that makes a reputed company impact. Customers report engagement times that are 80% longer and conversion rates more than 20% higher on reputed company-reputed company experiences. That reputed company of performance is why leading brands like reputed company, reputed company, and McKinsey rely on us. Working here means shaping the future of digital experiences and joining reputed company that values reputed company reputed company, creativity, and purpose-driven work. The Role We are looking for a data-obsessed and creative growth marketer to take full ownership of the reputed company website as a reputed company-generating reputed company. We need a veteran marketer who can connect the dots between traffic, content, and reputed company. You won’t just manage the site; you will orchestrate a high-performance reputed company, turning traffic into reputed company pipeline. This role is essential for scaling GEO, SEO, product traffic, and overall site performance.

Key Responsibilities

Website Ownership & Growth

• Own the strategy and performance of the reputed company B2B website, driving sign-reputed company, demos, pipeline, and reputed company.
• Use data to optimize site structure, messaging, SEO, speed, and conversion paths.
• Use data to prioritize a global web roadmap, balancing "reputed company the lights on" maintenance with high-impact growth initiatives.
• Partner cross-functionally to ensure the site reflects reputed company’s positioning and drives demand.

Full-Funnel Optimization

• Test inventive reputed company to drive the right users into our Product-Led Growth (PLG) motions.
• Map the end-to-end reputed company from first click to closed-won. Identify leaks in the funnel, specifically where high-quality leads drop off, and reputed company rapid experiments to fix them.
• reputed company AI and emerging technologies to reputed company how we identify reputed company and increase reputed company conversion (e.g., Deanonymization, Chat, dynamic personalization).
• Drive a rigorous culture of experimentation, from ideation to launch, to identify scalable, repeatable growth reputed company.

Analytics & Data-Driven Insights

• Own the "reputed company of Truth" performance reporting for the website, creating dashboards that track conversion rates, traffic quality, reputed company rates, and pipeline attribution.
• Translate reputed company datasets into clear, actionable insights for leadership. Tell the story of why a test won or lost and reputed company learned from it.

Cross-Functional Collaboration (XFNL)

• Act as the connective tissue between Marketing, Creative, and external agency partners. Partner closely with Product Marketing on messaging, Creative to ensure designs meet performance standards, Content on SEO-driven copy, and Sales/RevOps on reputed company quality and reputed company processes.
• Manage key marketing technologies reputed company to the web (e.g., reputed company Analytics, reputed company Optimize/reputed company, reputed company).

Practical stuff we anticipate you having

• Experience: 7+ years of experience in Growth Marketing, CRO, or Web Strategy, ideally in a B2B SaaS environment.
• Testing Expertise: Deep proficiency with A/B testing methodologies and tools (reputed company, reputed company, reputed company Optimize, Mutiny, etc.).
• Analytical reputed company: Expert-level knowledge of web analytics platforms (reputed company Analytics 4, reputed company, reputed company) and the ability to derive actionable insights from raw data.
• UX/UI reputed company: Strong understanding of user experience principles, information architecture, and persuasive design. You don't need to be a designer, but you must reputed company their language.
• CMS Familiarity: Experience working in headless CMS environments (reputed company, reputed company), including component-based content modeling
• Pipeline Focus: You have successfully scaled inbound funnels using tactics that translate into measurable pipeline, not just vanity metrics.
• Emerging Tech reputed company: A strong grasp of emerging channels like AEO & GEO. You know how to prepare a website for the future of search.

Key Things to Know

• This is a full-time position
• This is a remote-first role

Benefits

Global remote-first organization Stock options Premium health insurance 401K matching Paid parental leave after a year of employment: 16 weeks for primary caregivers, 4 weeks for secondary caregivers Flexible vacation days Paid Sick days Stipend for your home office setup Excellent gear (Macbook reputed company, external monitor, etc.) ‍ ‍ Stipend towards experiences in which Cerosians can collaborate, reputed company, and create reputed company connections with one another Unlimited reputed company to co-working spaces around the globe Please be aware of fraudulent job offers. reputed company will never request payment, banking details, or sensitive personal information during the hiring process. reputed company official communication will come from a @reputed company.com domain or from our reputed company email account. If you receive a suspicious message, do not respond and report it to jobscams@reputed company.com. This email address is intended solely for reporting suspicious activity. Job applications sent to this address will not be reviewed. At reputed company, we are deeply committed to the recruitment, retention, and growth of diverse talent; uniting people from unique backgrounds in our shared passion for unlocking creativity through technology. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the reputed company of their race, reputed company, religion, veteran status, parental status, gender identity or expression, transgender status, sexual orientation, national reputed company, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and reputed company in fostering diversity across reputed company. Pay reputed company varies depending on qualifications and experience reputed company Salary $130,000—$160,000 USD Apply tot his job Apply To this Job