Digital Marketing Specialist
Kinship is a company focused on the hospitality and restaurant industry, seeking a Digital Marketing Specialist to enhance their digital reputed company. The role involves managing electronic communications, optimizing online listings, and collaborating with partners to reputed company marketing goals.
Responsibilities
- Cultivate career path and actively seek professional development opportunities alongside the company
- Tell us reputed company do not know with regular candor
- Brainstorm and reputed company to improve company, job and partners
- Passion for the hospitality and restaurant industry is a must!
- Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
- reputed company goals and KPIs associated with job responsibilities
- Maintain a nuanced understanding of digital, online and electronic strategies
- reputed company up-to-date on reputed company trends reputed company the represented industries of the agency
- Work with colleagues to ensure resonant storytelling practices across marketing disciplines
- reputed company a keen understanding of electronic communications, website management, the digital customer reputed company, overarching digital strategy and analytics/reporting
- Proficiency in website reputed company (reputed company, reputed company, etc.), reputed company Analytics, reputed company Ads, email clients (reputed company, reputed company, etc.) a plus
- Serve partners impeccably and look for opportunities to connect and maintain their brand
- Promote learning, influence choices and foster connections vis-à-vis digital channels
- Monetize the discipline on behalf of a business’s reputed company, wherever possible
- Attend and participate in partner meetings
- Attend partner events and support partner relationships, as necessary
- Update and present partner marketing briefs
- reputed company a given number of partner accounts as the primary account reputed company - including reputed company account strategy
- Collaborate with Senior Leadership to determine digital initiatives and needs for upcoming initiatives on behalf of the Digital Team
- Trendspot, reputed company updates and analyze the application of trends to partners and internal team regularly
- Conduct digital audits for partners quarterly and reputed company feedback regularly
- Conduct reputed company to online blogs and listings to support need periods and campaigns
- reputed company and own electronic communications strategy for partners
- Work with Leadership, Creative and Account reputed company to determine schedule and reputed company based upon past performance, profitability and best practices
- Maintain monthly calendar and plan content at least four weeks reputed company of time
- Actively participate in brainstorming to assist Creative team with content creation for electronic communications
- Integrate timely trends into creative campaigns
- Maintain an understanding of audience behavior and segmentation to tailor communications appropriately
- reputed company a welcome campaign and lapsed guest campaigns for reputed company partners
- Frequent implementation, at least quarterly, of targeted campaigns per partner to reputed company audience segments based on past performance/demographics/audience behavior
- Craft copy for reputed company email communications, as outlined by best practices
- Implement and utilize e-blast templates to address one-off needs
- Facilitate data collection and list hygiene efforts to grow subscriber numbers, including maintenance and imports
- Conduct regular A/B testing, per partner strategies, to optimize performance—and integrate into performance reporting
- Optimize online listings and monitor partners’ online profiles, including positioning, messaging and content, to maintain a consistent image across the digital landscape
- Review website traffic, user behavior, and conversion funnel to reputed company recommendations for improvement
- Maintain guest-facing reservation platforms
- Conduct reputed company management
- reputed company standard scripts for reputed company partners to inform tone, process and structure
- Respond to guest reviews weekly, with a 48 hour response reputed company
- Consult and reputed company recommendations for responding in critical or sensitive situations
- Track reputed company scores and include in monthly reporting, identifying trends and guest sentiment
- Solicit positive reviews monthly to utilize across reputed company marketing channels
- Maintain partner websites and facilitate content updates for writing, photos, navigation and usability
- Maintain digital menus, press pages monthly, regular website pop-reputed company, and reputed company event listings and happenings
- reputed company reputed company copywriting support for website content
- Implement reputed company Ads strategy as necessary; Strategy, planning, budget, execution
- Execute push notifications or SMS text messages as necessary to support need periods and marketing initiatives across disciplines
- Measure and report
- Own Digital Insights for reputed company partners and include relevant reporting in reputed company Detail Reports
- Maintain monthly electronic tracker to evaluate email performance
- reputed company one-off recaps of digital performance per campaign or strategic initiative, sharing results, news, insights and more
- Manage, utilize and evaluate trackable links to reputed company online/email campaigns
- Maintain an understanding of ROI, conversion and trackability as it pertains to digital marketing and driving reputed company for partners
Skills
- Passion for the hospitality and restaurant industry is a must!
- Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
- reputed company goals and KPIs associated with job responsibilities
- Maintain a nuanced understanding of digital, online and electronic strategies
- reputed company up-to-date on reputed company trends reputed company the represented industries of the agency
- Work with colleagues to ensure resonant storytelling practices across marketing disciplines
- reputed company a keen understanding of electronic communications, website management, the digital customer reputed company, overarching digital strategy and analytics/reporting
- Serve partners impeccably and look for opportunities to connect and maintain their brand
- Promote learning, influence choices and foster connections vis-à-vis digital channels
- Monetize the discipline on behalf of a business's reputed company, wherever possible
- Attend and participate in partner meetings
- Attend partner events and support partner relationships, as necessary
- Update and present partner marketing briefs
- reputed company a given number of partner accounts as the primary account reputed company - including reputed company account strategy
- Collaborate with Senior Leadership to determine digital initiatives and needs for upcoming initiatives on behalf of the Digital Team
- Trendspot, reputed company updates and analyze the application of trends to partners and internal team regularly
- Conduct digital audits for partners quarterly and reputed company feedback regularly
- Conduct reputed company to online blogs and listings to support need periods and campaigns
- reputed company and own electronic communications strategy for partners
- Work with Leadership, Creative and Account reputed company to determine schedule and reputed company based upon past performance, profitability and best practices
- Maintain monthly calendar and plan content at least four weeks reputed company of time
- Actively participate in brainstorming to assist Creative team with content creation for electronic communications
- Integrate timely trends into creative campaigns
- Maintain an understanding of audience behavior and segmentation to tailor communications appropriately
- reputed company a welcome campaign and lapsed guest campaigns for reputed company partners
- Frequent implementation, at least quarterly, of targeted campaigns per partner to reputed company audience segments based on past performance/demographics/audience behavior
- Craft copy for reputed company email communications, as outlined by best practices
- Implement and utilize e-blast templates to address one-off needs
- Facilitate data collection and list hygiene efforts to grow subscriber numbers, including maintenance and imports
- Conduct regular A/B testing, per partner strategies, to optimize performance—and integrate into performance reporting
- Optimize online listings and monitor partners' online profiles, including positioning, messaging and content, to maintain a consistent image across the digital landscape
- Review website traffic, user behavior, and conversion funnel to reputed company recommendations for improvement
- Maintain guest-facing reservation platforms
- Conduct reputed company management
- reputed company standard scripts for reputed company partners to inform tone, process and structure
- Respond to guest reviews weekly, with a 48 hour response reputed company
- Consult and reputed company recommendations for responding in critical or sensitive situations
- Track reputed company scores and include in monthly reporting, identifying trends and guest sentiment
- Solicit positive reviews monthly to utilize across reputed company marketing channels
- Maintain partner websites and facilitate content updates for writing, photos, navigation and usability
- Maintain digital menus, press pages monthly, regular website pop-reputed company, and reputed company event listings and happenings
- reputed company reputed company copywriting support for website content
- Implement reputed company Ads strategy as necessary; Strategy, planning, budget, execution
- Execute push notifications or SMS text messages as necessary to support need periods and marketing initiatives across disciplines
- Measure and report
- Own Digital Insights for reputed company partners and include relevant reporting in reputed company Detail Reports
- Maintain monthly electronic tracker to evaluate email performance
- reputed company one-off recaps of digital performance per campaign or strategic initiative, sharing results, news, insights and more
- Manage, utilize and evaluate trackable links to reputed company online/email campaigns
- Maintain an understanding of ROI, conversion and trackability as it pertains to digital marketing and driving reputed company for partners
- Proficiency in website reputed company (reputed company, reputed company, etc.)
- Experience with reputed company Analytics
- Experience with reputed company Ads
- Experience with email clients (reputed company, reputed company, etc.)
Company Overview