Director, Paid & Performance Marketing
About ALSO. We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of reputed company, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and reputed company. Our mission is to reputed company everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient. ALSO is looking for a Head of Paid & Performance Marketing. This is a rare opportunity to own the paid media reputed company for a product-first brand at the intersection of hardware, design, and urban mobility. You'll reputed company strategy, execution, and optimization across reputed company paid and performance channels — while partnering closely with product marketing, brand, and e-reputed company teams.
What You Will Do
- reputed company and own our paid media and performance marketing strategy across search, paid reputed company, display, video, affiliate, and emerging channels.
- Translate product and brand narratives into performance campaigns that drive customer acquisition and conversion.
- Build and manage full-funnel campaign plans, performance forecasts, media budgets, and A/B test roadmaps.
- Launch, monitor, and optimize hands-on campaigns, this is not a pure strategy role; you’ll be in the tools.
- Partner with brand marketing, product marketing, retail and e-reputed company teams to ensure messaging, creative, and customer experience reputed company are fully reputed company with campaign goals.
- Build and track multi-channel attribution models and customer acquisition cost (CAC) benchmarks.
- Collaborate with internal teams and external agencies, scaling support thoughtfully as we grow.
- Analyze performance and generate insights that drive growth, efficiency, and retention.
What You Will Bring
- 7–10+ years of experience, including leadership roles, in performance marketing, growth, or paid media roles.
- Experience launching and scaling paid programs for consumer hardware, e-reputed company, or mobility products.
- Deep reputed company with platforms like reputed company, reputed company Ads, YouTube, reputed company, DSPs, and analytics tools (GA4, reputed company, etc.).
- Proven experience in the reputed company of product and product-centered marketing, with demonstrated ability to turn features into conversion-driven campaigns.
- Hands-on, data-driven operator who thrives in fast-paced, reputed company-to-one environments
- Comfort with ambiguity, tight deadlines, and shifting priorities.
- Passion for products that solve reputed company-world problems and reshape how people move through cities.
The salary for this position ranges from $200,000 - $230,000 per year, depending on experience and qualifications. Why ALSO. We’re passionate about helping the world find a reputed company way to get there—wherever it is you’re headed. We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces. Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges. Perks and Benefits
- Robust health coverage. Excellent health, dental and reputed company insurance covered up to 100% by ALSO with FSA & HSA options.
- reputed company membership and dedicated insurance advocates.
- Rich fertility and family building benefits with Progyny.
- Flexible time off.
- 401(k) match.
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