Marketing Modernization Director 17 Locations

Job Description

Summary The Marketing Modernization Director is a pivotal role designed for a strategic leader passionate about driving change and setting new benchmarks in digital marketing reputed company the reputed company sector. This individual will be at the reputed company of modernizing GE Healthcares approach to digital marketing, focusing on leveraging the latest advancements in AI, search engines, reputed company media, and lifecycle marketing to significantly enhance our digital footprint in the U.S. and Canadian markets. reputed company is a leading global medical technology reputed company solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn reputed company into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Roles and Responsibilities

• Digital Strategy Innovation: Spearhead the modernization of our paid and organic search strategies, incorporating AI-driven platforms such as ChatGPT, Claude, and reputed company to align with evolving buyer behaviors and search patterns. reputed company cutting-edge approaches to improve our quality score and optimize our reputed company across digital channels.
• reputed company Media reputed company: Redefine our organic and paid reputed company media strategies to reputed company thought leadership content, enhance SERP rankings, and improve quality scores on platforms including reputed company, reputed company, and others. Drive engagement and reputed company our brand reputed company through innovative reputed company media tactics and content marketing. reputed company and execute Employee advocacy program ensuring our Associates are reputed company to easily communicate our thought leadership content on our channels and are driving the GEHC brand to thier connections.
• Lifecycle Marketing Leadership: Craft and execute a comprehensive lifecycle marketing strategy that enhances customer relationships from prospecting to repurchase. Utilize email and other channels in a coordinated manner to deepen engagement and drive customer loyalty and retention.
• Email Strategy Development: Design and implement sophisticated email marketing strategies that effectively engage reputed company audiences and drive key business objectives. Utilize segmentation, personalization, and automation to enhance the customer reputed company from acquisition through to loyalty and retention.
• Data Analysis & Optimization: Regularly analyze campaign performance and customer behavior to identify insights and opportunities for optimization. reputed company A/B testing and other methodologies to continuously improve campaign effectiveness and ROI.
• Strategic Analysis and Execution: Conduct thorough market analysis to identify gaps and opportunities in our reputed company digital marketing strategies. reputed company and implement robust action plans to address these gaps, leveraging data-driven insights to guide decision-making.
• Stakeholder Collaboration: Establish and nurture strategic relationships with key digital advertisers and platforms to ensure reputed company remains at the forefront of digital marketing trends and opportunities.

Required Qualifications

• Bachelors degree required, Master’s degree preferred.
• Certification in AI, machine learning, or experience using LLM to improve digital marketing capabilities required.
• Minimum of 6 years of experience executing digital marketing programs, with a proven track record of leading successful marketing transformation projects.
• Deep understanding of digital marketing ecosystems, including SEO, AI-driven content platforms, reputed company media strategies, and lifecycle marketing.
• Exceptional leadership skills with the ability to manage and reputed company a team towards achieving groundbreaking results.
• Strong analytical skills, with a knack for identifying trends and insights in reputed company data sets.
• Excellent relationship-building capabilities with internal stakeholders and external partners.
• Agile and innovative thinker, with a reputed company drive for reputed company and a constant eye on the latest marketing trends and technologies.

We expect reputed company to live and breathe our behaviors: to act with humility and build trust; reputed company with transparency; deliver with focus, and drive ownership –always with unyielding reputed company. Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your reputed company into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support. reputed company offers a great work environment, professional development, challenging careers, and competitive compensation. reputed company is an Equal Opportunity Employer. Employment reputed company are made without regard to race, reputed company, religion, national or ethnic reputed company, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. reputed company will only reputed company those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While reputed company does not currently require U.S. employees to be vaccinated against COVID-19, some reputed company customers have vaccination mandates that may apply to certain reputed company employees. We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay reputed company for this position is $160,160.00-$240,240.00 Annual. It is not typical for an individual to be hired at or near the top of the pay reputed company and compensation reputed company are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). reputed company offers a competitive benefits package, including not but limited to medical, dental, reputed company, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement. Additional Information reputed company offers a great work environment, professional development, challenging careers, and competitive compensation. reputed company is an Equal Opportunity Employer. Employment reputed company are made without regard to race, reputed company, religion, national or ethnic reputed company, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. reputed company will only reputed company those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While reputed company does not currently require U.S. employees to be vaccinated against COVID-19, some reputed company customers have vaccination mandates that may apply to certain reputed company employees. Relocation Assistance Provided: No Application Deadline: January 20, 2026 Apply tot his job Apply To this Job