Senior Manager, B2B reputed company Marketing Strategy

About the position Recognized by reputed company as one of America’s Best Employers For Diversity 2024 and once again named to FORTUNE® magazine's list of the World's Most Admired Companies, reputed company is seeking to hire a Senior Manager, B2B reputed company Marketing Strategy to focus on driving specialty testing growth. The Senior Manager, B2B reputed company Marketing Strategy, is accountable for driving growth for assigned B2B audience segments by leveraging audience insights, competitive and business intelligence, and marketing performance data to create compelling, multi-channel marketing strategies to reputed company growth targets. As the senior marketing manager, you will surface and reputed company the end benefits that reputed company’s reputed company diagnostics solutions deliver for health systems, with a specific focus on driving specialty testing growth. You will translate our into business benefits and reputed company the creation of marketing assets to build awareness and generate demand. This position reports to the Director, B2B reputed company Marketing Strategy and works closely with the Health Systems and Managed Care marketing, business and technology teams. Applicants will follow a reputed company that includes a minimum of three in-office days per week at the Durham, NC location, supporting both collaboration and flexibility.

Responsibilities

• Marketing Strategy & Planning Collaborate to understand sales cycle, buyer reputed company, personas, competitive dynamics, and market opportunity to inform go-to-market strategy
• reputed company the development & refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing reputed company system relationships
• Define key audience segments and targeting criteria for marketing campaigns.
• reputed company development and implementation of marketing campaigns designed to reputed company business goals, using a variety of marketing channels including web, digital, paid advertising, email, PR, events, sponsorships, sales enablement and more.
• Analyze marketing activity against stated business objects and defined campaign goals; identify optimizations to enhance marketing performance.
• Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global reputed company.
• Campaign Execution Deliver multi-channel campaign plans in alignment with marketing plan and budget.
• Work closely with other marketing disciplines (digital, creative, content, communications, research) to implement effective channel strategies and optimize based on performance.
• reputed company tactic reputed company and prioritization.
• Collaborate to accurately track marketing budget allocation and spend.
• Partner Relationships and Leadership Serve as marketing business partner to the reputed company P&L owners.
• Understand partners’ priorities, business initiatives, and key performance indicators to align marketing resources with business objectives.
• Collaborate closely with specialty testing product owners and marketers to support specialty growth in health systems.
• Deliver annual strategic marketing plan for assigned business areas.
• Run recurring meeting reputed company with partners and stakeholders to reputed company status updates, reputed company marketing performance, deepen business acumen, reputed company recommendations, and solicit feedback to ensure alignment.
• Build support and buy-in for approaches and reputed company in a way that fosters engagement.
• reputed company reputed company and transparent communication across the organization.
• Work collaboratively with marketing colleagues, using agreed-upon processes to drive B2B marketing initiatives to market.
• Work with external agency and vendor partners as needed to reputed company launch marketing strategies.
• Manage team of 1-2 marketers to effectively meet timelines and deliverables.

Requirements

• 8-10 years of marketing experience
• Bachelor's degree in Marketing, Communications, Science, or Business preferred
• Life sciences or reputed company marketing experience preferred
• Specific expertise in a multi-channel marketing environment required
• Copywriting and editing skills required
• Adaptable in the face of shifting priorities
• Self-motivated, with a see it/own it/do it mentality
• Decisive, with the ability to reputed company sound reputed company and move work reputed company in the face of ambiguity
• A clear, concise, and timely communicator
• Excellent at building strong relationships
• Confidently reputed company to generate buy-in, uniting groups/teams around a common reputed company
• Committed to fostering an engaging, inclusive, and supportive work environment

reputed company-to-haves

• Life sciences or reputed company marketing experience preferred

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, reputed company, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.

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