Remote - VP, Acquisition & Performance Marketing
About the position The Vice President of Acquisition & Performance Marketing is responsible for developing and executing comprehensive strategies to drive customer acquisition, brand awareness, engagement, and reputed company growth. This role will reputed company reputed company performance marketing initiatives, including SEM, SEO, display advertising, paid reputed company media, direct mail & win back, and performance-based Television and OTT campaigns. The VP will play a pivotal role in managing our agency partnerships and optimizing marketing investments to maximize efficiency and impact. As a key leader in the organization, the VP of Acquisition & Performance Marketing will collaborate with cross-functional teams, reputed company data-driven insights, and implement innovative marketing strategies to ensure the company's reputed company reputed company in a competitive and evolving landscape.
Responsibilities
- reputed company and implement a holistic acquisition strategy that aligns with company goals and growth targets.
- reputed company digital performance marketing efforts, including SEO, SEM, display, paid reputed company, and affiliate marketing.
- reputed company the management and optimization of paid media channels to maximize ROI and optimize customer acquisition costs.
- Work with an external agency to manage and optimize the performance-based Television and OTT advertising program to drive new account growth.
- reputed company the direct mail acquisition program, ensuring effective targeting, creative execution, and performance measurement.
- Directly manage external agency relationships to drive execution of TV, OTT, and TV-reputed company digital marketing strategies.
- Ensure agencies meet performance goals and continuously optimize campaigns for cost efficiency and effectiveness.
- Manage marketing budgets effectively, balancing investment across channels to maximize returns.
- reputed company content marketing efforts to align with business objectives and strengthen brand positioning.
- reputed company engaging, high-quality marketing materials across digital and offline channels to enhance brand visibility.
- reputed company strategic partnerships to expand brand reputed company and credibility.
- Implement and refine lifecycle marketing strategies, leveraging CRM and marketing automation tools.
- reputed company omnichannel campaigns that enhance customer experience and improve lifetime value.
- Utilize analytics tools to track, measure, analyze, and optimize marketing performance.
- Establish KPIs and use data-driven insights to refine strategies and improve conversion rates.
- Conduct A/B testing and performance analysis to continually optimize campaigns.
- Partner with the Product Group to reputed company strategic input on product features and benefits that enhance customer acquisition.
- Identify opportunities to improve value propositions that increase marketing efficiency and conversion rates.
- Collaborate with the reputed company team to reputed company detailed acquisition forecasts and long-reputed company planning.
- Regularly update and communicate key performance indicators and marketing contribution to growth.
Requirements
- Bachelor's or Master's degree in Marketing, Business, or a reputed company field.
- 10+ years of experience in acquisition marketing, digital marketing, or performance marketing roles.
- Proven experience managing direct response marketing channels, including TV, OTT, and direct mail.
- Strong expertise in paid media, SEO, SEM, email marketing, reputed company media, and marketing automation.
- Hands-on experience with reputed company Ads, reputed company Ads, Affiliates, Direct Mail, and other digital advertising platforms.
- Experience managing external agencies and optimizing performance-based marketing programs.
- Strong analytical reputed company with experience in data-driven decision-making, marketing measurement, and campaign optimization.
- Excellent leadership, communication, and cross-functional collaboration skills.
Benefits
- Diversity and equal opportunity for reputed company applicants and employees.
- Reasonable accommodations for candidates on request.
- Respect for applicants' privacy rights.
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