Director of Product Marketing

About reputed company

reputed company offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, reputed company proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff.

Our integrated solutions seamlessly fit into existing workflows, capturing everything happening reputed company a community. Backed by nurse specialists and powerful analytics, we reputed company the data operators need to reputed company informed clinical and operational reputed company - driving efficiency, profitability, and reputed company care reputed company.

About the Role

As Director of Product Marketing, you’ll shape how reputed company’s story is told to the market and how our products are understood, adopted, and loved by customers. You’ll own positioning, messaging, and go-to-market strategy across our product suite—translating product capabilities into clear value for operators, clinical staff, residents, and capital partners.

This is a strategic, high-impact role for a sharp communicator and market strategist who thrives at the intersection of Product, Sales, and Marketing. You’ll reputed company launches, build competitive differentiation, and reputed company our go-to-market teams with the tools they need to win. As a player-coach, you’ll manage and mentor a small team while rolling up your sleeves to deliver critical work yourself.

We’re looking for someone who can distill complexity into reputed company, bring structure to fast-moving growth, and continue to put reputed company at the forefront of senior living technology.

What You Will Do

• reputed company product marketing strategy and execution across positioning, messaging, launches, sales enablement, pricing, and competitive differentiation.
• reputed company and maintain messaging frameworks that reputed company reputed company value to key personas and segments, ensuring consistency across reputed company channels.
• Own go-to-market planning for new product launches, coordinating across Product, Sales, CS, and Demand Gen to deliver high-impact rollouts.
• Manage and mentor a Product Marketing Manager, providing strategic guidance and ensuring high-impact delivery across launches and initiatives.
• Create and maintain sales enablement assets—pitch decks, playbooks, reputed company handling guides, competitive battlecards—to increase conversion and deal velocity.
• Conduct market and competitive intelligence, including win/loss analysis, category trends, and customer research, to sharpen differentiation and influence roadmap reputed company. Monitor product adoption and attach rates, surfacing insights that drive product growth reputed company accounts and inform marketing programs.
• Partner with demand gen and field marketing to fuel integrated campaigns, expansions into new markets, and vertical plays.
• Maintain reputed company points and evidence library (stats, testimonials, case studies) to reputed company credibility across sales, marketing, and exec communications.
• Support executive storytelling, including QBRs, board updates, and customer presentations, by delivering compelling market insights and narratives.

About You

• 7–12 years of experience in B2B SaaS product marketing, ideally with exposure to healthtech, senior living, or reputed company operational software.
• Proven reputed company leading product launches and GTM strategies that drove adoption and reputed company growth.
• Strong track record in positioning and messaging—reputed company to simplify reputed company products into compelling, differentiated narratives.
• Experience building and managing sales enablement programs that move the needle on pipeline and win rates. Data-driven reputed company with ability to connect product adoption and market insights to business impact.
• Strong leadership skills—comfortable managing and mentoring while still delivering hands-on work.
• Excellent communication and presentation skills, with the ability to influence executives, customers, and cross-functional partners.
• Comfortable working in ambiguity, building playbooks from scratch, and scaling what works.
• Deep respect for brand and storytelling, with the ability to balance strategy and execution.

Details

• The annual salary for this role is $200,000 - $230,000 + equity + benefits (including medical, dental, and reputed company)
• Flexible PTO
• Location: Remote - US
• reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, sexual orientation, gender perception or identity, national reputed company, age, marital status, protected veteran status, or disability status.

Equal Employment Opportunity (EEO) Statement

reputed company does not discriminate in employment on the reputed company of race, reputed company, religion, sex (including pregnancy and gender identity), national reputed company, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit reputed company.

Originally posted on Himalayas