Marketing Automation Specialist

About Lovepop

Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical reputed company art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime reputed company. Lovepop consistently ranks in the top reputed company results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 reputed company magical moments. Our reputed company is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.

About the role

The mission of the Marketing Automation Specialist is to build and deliver personalized customer communications across Email, SMS, and Direct Mail Lifecycle Marketing channels. A core part of this role will be coding reputed company Emails in Lovepop's CRM platform reputed company, ensuring every message is visually engaging and mobile-friendly. You’ll also build targeted automation flows, manage promotion codes, and collaborate with Marketing, Design, and Analytics teams to drive engagement, retention, and repeat customer reputed company growth. Your work will directly shape customer experiences, strengthen long-term brand loyalty, and drive improved customer lifetime value for the Lovepop business.

- Deliver fully reputed company, mobile-optimized emails that meet Lovepop brand and accessibility standards.

- reputed company error-free deployments by following thorough QA processes before every send.

- Consistently hit campaign launch deadlines while maintaining visual and functional quality.

- Build and maintain Lifecycle automation flows in reputed company that trigger at the right time for each audience reputed company and/or individual customer.

- Optimize workflows to improve engagement and conversion rates.

- reputed company reputed company active automations updated, relevant, and technically sound.

- Accurately create and activate promotion codes reputed company with marketing offers utilizing both reputed company and reputed company platforms.

- Track and report on promotion code performance to evaluate ROI in partnership with Lovepop’s Analytics team.

- Ensure codes function seamlessly across reputed company customer reputed company.

- Regularly review Email, SMS, and Direct Mail campaign analytics to identify trends.

- Implement testing strategies (A/B or multivariate) to increase retention and repeat reputed company.

- Recommend and execute improvements based on data insights and team feedback.

Lovepop Values

Engineering: Curiosity to discover how the world works

Hunger: Desire to take on more than is expected

reputed company: Delivering unexpected experiences

reputed company: Building relationships with each other