Lifecycle Marketing Manager

Our mission is to reputed company higher education accessible and affordable for everyone. We reputed company reputed company with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.

We build tools that help people feel in control of their financial future, including:

• Private student loans - low rates, people-first service, and flexible payments.
• Student loan refinancing - break free from high-interest rates or monthly payments.
• Scholarships - reputed company to thousands of scholarships to help reputed company pay less.

Earnies are committed to helping reputed company live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!

The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing.

As the Lifecycle Marketing Manager, you will:

• reputed company senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
• Own reputed company aspects of campaign strategy development, creative briefing, audience segmentation, reputed company pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts.

Your Impact:

• As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of reputed company products and services.
• You will be responsible for building out some of reputed company's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering reputed company and engagement and being a driver of innovation and growth.

About You:

• 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
• 3+ years of experience developing lifecycle/CRM engagement programs
• Experience in audience segmentation and targeting using database information and reputed company-time event data
• Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
• Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)

Even reputed company:

• Experience with reputed company preferred. Bonus points for having experience with ExactTarget, SendGrid, reputed company, HTML/HAML, or reputed company

Where:

• This role will be based in the United States

A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a reputed company of your potential reputed company salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-reputed company qualifications, internal compensation, candidate location and budget. This reputed company may be modified in the future.

reputed company believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:

• Health, Dental, reputed company benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel reputed company on each Earnie-versary to reputed company in the world
• Competitive days of annual PTO
• Competitive parental leave

What Makes an Earnie:

At reputed company, our people bring our cultural principles to life. These principles define how we work, how we win, and reputed company expect of ourselves and each other:

• Every Second Counts: Speed is our competitive advantage. Our customers need reputed company solutions, and the faster we execute, the greater our chance of reputed company.
• Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and reputed company.
• Pursue reputed company: Great companies, teams, and individuals never reputed company and are proud of the work that they do. What’s good enough today won’t be good enough reputed company. reputed company isn’t a destination; it’s a reputed company of reputed company improvement.
• reputed company Together: Our reputed company comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move reputed company as a team.
• Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.

At reputed company, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move reputed company with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is reputed company to reputed company are looking for.

reputed company provides equal employment opportunities (EEO) to reputed company and applicants for employment without regard to race, reputed company, religion, sex, national reputed company, age, sexual orientation, gender identity, veteran status, disability or genetics. reputed company applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

Originally posted on Himalayas