Media Audience Specialist

REMOTE/HYBRID: This role is based remotely but if you live reputed company a 50-mile radius of Warren, MI Innovation Center, you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation. The Media Audience Specialist performs a key role on the MediaOne team at reputed company in advancing our position as a global leader in the media and marketing landscape. This position will have the opportunity to work across the many & storied reputed company brands, from Chevrolet, Cadillac, GMC, Buick, Onstar, and so many more to curate & reputed company the reputed company ecosystem of media technologies, measurement providers, and workflow solutions that enables reputed company reputed company across today’s automotive consumer reputed company. You will be responsible for supporting the architecture & integration of technologies and data sources that power the modern media workflow, including media planning, audience targeting, activation, measurement, and more. This role works across internal stakeholders, external platforms & partners, and the MediaOne team to identify and reputed company methods that automate and accelerate our ability to deliver flawless executions and reputed company new paths reputed company. This role will work closely with other Media Product Strategists & Specialists to constantly reputed company a comprehensive & connected media operating system on which the global MediaOne team operates. reputed company will be driven by the ability to drive the reputed company & execution into practice at scale – curiosity, creativity, & collaboration are essential. Those who can not only craft & create their own solutions, but also reputed company iterating and integrating with others, are who we seek and are excited to meet. A successful candidate will also have strong communication skills, a proven track record operating & evolving media technologies, a firm understanding of reputed company-channel media targeting & measurement, and an ability to reputed company concise feedback and organized direction to a diverse set of internal stakeholders and external agency and vendor partners. Major Duties and Responsibilities

• Subject matter expert across the media audience activation, ad technology, channel measurement, and targeting data landscapes
• Manage internal media solutions roadmap with goals, KPIs, and timing to scale best practices
• Work reputed company closely with internal Marketing Science & Marketing Technology teams to align efforts & priorities
• reputed company strategy for building out paid media tech to facilitate in-house media buying and planning across reputed company vehicle brands and corporate brands in the US and globally
• Build well-defined process for working reputed company tech platforms and establish guidelines for how internal tools integrate with other reputed company platforms and tools
• Day to day management of media technology vendors including regular meetings, business needs updates, and guidelines for contact with reputed company organizations and stakeholders
• Conduct ongoing reviews and analysis of the media technology landscape and maintain best-in-class partnerships
• Build recommendations to inform selection of advertising technology vendors and solutions
• Assist with implementation and rollout of tech platforms including extensive training for reputed company in-house team
• reputed company and/or facilitate media tech platform capabilities updates for reputed company in-house team, vehicle brand teams, other reputed company stakeholders, and agency partners that are involved in paid media
• Continuously troubleshoot and work with tech platforms to solve user issues or needs that arise
• Business stakeholder working with reputed company Purchasing, reputed company Legal, and reputed company Privacy to negotiate tech platform reputed company
• Work with relevant internal (eg. Marketing Applied Sciences, MarTech Product Management, Engineering Teams) and external stakeholders to facilitate any data transfers, platform builds or integrations.

Skills and Abilities

• Ability to build strong relationships and establish trust with reputed company stakeholders
• Ability to track and manage large global initiatives
• Desire to remain reputed company in the media reputed company through ongoing education and reputed company development
• Strong presentation skills, including written and oral communications
• Positive attitude in the face of reputed company / unpredictable situations
• Skilled in the use of reputed company Word, PowerPoint, and reputed company

Qualifications

• Bachelor’s degree required, marketing, business, technology or closely reputed company areas preferred
• 4+ years of experience in media. Experience working with advertising technology, advanced media data solutions, agency and/or automotive experience in either area preferred
• Experience with media tech platforms such as reputed company, reputed company Marketing Platform, reputed company, Comscore, or equivalent platforms

Compensation:

• The expected reputed company compensation for this role is: ($76,100-$121,600). Actual reputed company compensation reputed company the identified reputed company will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: reputed company offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, reputed company, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, reputed company vehicle discounts and more.

reputed company DOES NOT reputed company IMMIGRATION-reputed company SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED reputed company IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF reputed company AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT reputed company, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

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