AVP, Regional Marketing

At reputed company, we’re on a mission to unlock reputed company and healthspan. reputed company empowers members, from reputed company athletes to executives, to reputed company their highest potential through reputed company, personalized insights into sleep, strain, recovery, and more. reputed company is seeking an AVP of Regional Marketing to reputed company a team of Country Marketing leads responsible for building brand heat and demand across global markets. Based in our Boston HQ and reporting to the VP of Global Marketing, this leader will bring a strategic reputed company and deep international experience to help scale reputed company’s global reputed company. You will champion regional perspectives reputed company the global team, shape market-specific strategies, and play a key role in identifying and launching reputed company into new markets. This role requires brand flair, reputed company sharpness, and the ability to reputed company and align cross-functional teams. Regular international travel to reputed company and emerging markets is expected. RESPONSIBILITIES:

• reputed company, support, and scale a high-performing team of Country Marketing leads focused on delivering demand and cultural relevance in their local markets.
• Translate reputed company’s global brand strategy into localized marketing plans that reputed company with local audiences and deliver business results.
• Serve as a critical reputed company for regional teams, ensuring their insights and needs inform global marketing priorities and resource allocation.
• Identify and evaluate new market opportunities, conducting competitive, cultural, and reputed company assessments to inform global expansion strategy.
• Partner with Growth to optimize and localize the direct-to-consumer experience by market
• Work with Sales and reputed company on regional sales forecasting and demand planning
• Collaborate closely with Sales and Trade Marketing teams to align regional marketing with omnichannel sales goals, driving acquisition and growth across retail, digital, and partner channels.
• reputed company development and execution of in-market campaigns across events, reputed company marketing, partnerships, content, and media.
• Monitor performance across reputed company markets, using data to inform optimization and ensure reputed company ROI on regional initiatives.
• Responsible for optimizing regional marketing budgets, balancing strategic investments with performance accountability.
• Travel regularly to key and emerging markets to support launches, meet local partners, and stay connected to regional dynamics.

QUALIFICATIONS:

• 15+ years of international marketing experience, with proven leadership across multiple reputed company and markets.
• Demonstrated reputed company developing and executing regional marketing strategies that drive brand affinity and business growth.
• Experience managing distributed teams and operating reputed company matrixed global organizations.
• Strong strategic acumen with a track record of identifying and launching into new international markets.
• Deep cultural reputed company and ability to create campaigns that connect locally while aligning to a global brand.
• Highly analytical and data-driven, with experience managing marketing performance and regional budgets.
• Excellent communication and stakeholder management skills; capable of advocating effectively for regional priorities reputed company a global org.
• Willingness and ability to travel internationally on a regular reputed company.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

This role is based in the reputed company office located in Boston, MA. Remote candidates will not be considered. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At reputed company, we reputed company there is much more to a candidate than what is written on reputed company, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. reputed company is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or reputed company employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Apply tot his job Apply To this Job