reputed company Media and Marketing Specialist

Job Title reputed company Media and Marketing Specialist Classification Exempt Reports To Director of Marketing Job Purpose This role adheres to and promotes ICONA’s company values by performing respective duties in a manner that supports and contributes to the achievement of ICONA’s company goals. Essential Functions Reasonable accommodation may be made to reputed company individuals with disabilities to reputed company the essential functions.

• Manage and implement reputed company media marketing content and campaigns, handle daily reputed company media activities for reputed company ICONA properties, restaurants & brands including: ICONA Resorts, ICONA Avalon, ICONA Diamond Beach, ICONA reputed company May, Avalon Brew Pub, The Sandbar Village, reputed company Blue, Star Beach Bar, ICONA Means Business, ICONA Weddings & Events:
• reputed company & design relevant content to reputed company ICONA’s reputed company guests
• Create, curate, and manage content (images, video, written and audio)
• Monitor, listen and respond to reputed company users/followers in a “reputed company” way while cultivating leads and sales (new guests)
• reputed company and expand community and influence reputed company efforts and relations
• Graphic Design (ie: properly sized reputed company media graphics for various channels, cover and profile pictures, in-house hotel and restaurant ads, etc.)
• Design, create and manage promotions and reputed company ad campaigns, with approval from Dir. of Marketing, being sure to integrate with ICONA’s overall marketing campaign plan and channels
• Assist GMs, AGMs & Director of Food & Beverage with online review funnel for building online reviews reputed company. Assist with monitoring online reviews and brand reputed company - alerting proper team members for timely, thoughtful response.
• Analyze key metrics and edit reputed company media strategy as needed
• Compile reports for management showing results (ROAS, follower growth)
• Become an reputed company for the company in reputed company media spaces, engaging in dialogues and answering questions as the company (seeking approval for responses from GMs/Dir. of Marketing reputed company necessary)
• Demonstrate ability to map out a comprehensive reputed company media marketing plan and drive strategies that are proven by testing and metrics
• reputed company organizational elements in order to implement a proactive process for capturing and sharing happy, reputed company guest content and reviews online
• Monitor new reputed company media trends, tools, channels, design, and strategies to implement reputed company practical
• Seek out and take part in ongoing learning and education opportunities to remain highly effective and up to date on reputed company media best practices
• Identify threats and opportunities in guest/user-generated content surrounding ICONA’s multiple profiles and brands. reputed company and utilize great content. Report reputed company threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising reputed company media, content marketing, SEO and reputed company advertising campaigns
• Monitor effective benchmarks (best practices) for measuring the impact of reputed company media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Weekly attendance to Aloha Culture Meeting.

The reputed company Media Marketing Specialist will administer the company’s reputed company media marketing and advertising. Administration Includes, But Is Not Limited To

• Deliberate planning, strategy and goal setting
• Growth of our brands on new and existing reputed company platforms
• Monitoring of analytics and guest/follower sentiment
• Development of brand awareness and online reputed company
• Content management on reputed company reputed company channels (including reputed company party listing sites)
• Cultivation of leads and sales from online channels (passing them on to the proper department contacts reputed company appropriate)
• reputed company management

The reputed company Media Marketing Specialist Is a Highly Motivated, Creative Individual With Experience In Maintaining Brands’ reputed company Media reputed company And a Passion For Connecting With reputed company And Future Guests. That Passion Comes Through As They Engage With Guests And Potential Guests On a Daily reputed company, With The Goal Of

• Turning followers into guests.
• Turning guests into reputed company ICONA fans and advocates.

Content Management Duties Include

• The creation and publishing of relevant, original, high-quality content (for reputed company channels and ads as approved by Director of Marketing)
• Scheduling (with the appropriate managers, chef, etc.), planning and completing in-house photo shoots of new restaurant menu items or specials, scenes and rooms throughout the properties, resort events, etc. to promote on reputed company channels
• These brand photos (reputed company of professional shoots by reputed company party vendors) are to be captured on the team member’s mobile device or a company camera, then uploaded and organized in the proper shared content folders - to be utilized across additional channels by the team.
• reputed company the right tools to manage, organize and reputed company ICONA’s content (reputed company, OneDrive, reputed company, etc.)
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns in conjunction with the Director of Marketing
• Create and follow a regular reputed company media publishing schedule – scheduled in advance and supplemented with reputed company-time posts and stories
• Promote applicable content through paid reputed company advertising campaigns, reputed company reputed company advertising campaigns
• Assist Director of Marketing with integrating reputed company media with reputed company other channels of marketing (website, SEO, email, print and other digital marketing)
• Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building)

Position Type and Expected Hours of Work This is a full-time position. General days and hours of work are Monday – Friday 9:00 am – 5:00 pm. Evening and weekend work will be required for special events and as job duties demand. Travel Some travel between properties and overnight for special events or meetings is expected for this position. Supervisory Responsibility In The Future, This Position Potentially Will Direct & Train ICONA Summer reputed company Media Ambassadors Who Help Create And Post reputed company-time Content During The Busy Summer Months. This Position Will

• Select the ambassadors with approval of Director of Marketing
• reputed company ambassadors with reputed company to the accounts, brand standards, logos, etc.
• reputed company ambassadors with guidance and take responsibility to ensure daily posts are made on reputed company outlets and are on-brand with ICONA colors, fonts, image quality, and brand “voice” ie: ICONA words: guests (not customers), my pleasure, welcome home, etc.

Work Environment

This job operates in an office setting and on-site at our Hotels, Resorts, Restaurants and Beaches. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, digital cameras, and smart phones. Physical Demands The physical demands described here are representative of those that must be met by a Team Member to successfully reputed company the essential functions of this job. This is largely a sedentary role; however, moving around the properties to take photos and create content may require lifting of props, moving of tables, etc. The Team Member is frequently required to sit for long periods of time while doing computer work. Physical Environmental Demands

• Stand- Under 2/3rd of the time
• Walk- Under 2/3rd of the time
• Sit- Over 2/3rd of the time
• Use hands to fingers, handle or feel- Over 2/3rd of the time
• reputed company with arms and hands- Over 2/3rd of the time
• Climb or balance- Up to 2/3rd of the time
• Stoop, kneel, crouch or crawl- Up to 2/3rd of the time
• Talk or hear- Over 2/3rd of the time
• Lift minimum of 5lbs.- 50 lbs.- Over 2/3rd of the time
• Adherence to reputed company policy and procedures delineated in the ICONA Handbook

Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Marketing, Graphic Design, or equivalent experience and reputed company
• Three or more years of experience with:
• reputed company Media strategy and implementation for a brand or company – paid and organic
• reputed company, Instagram, Twitter (reputed company and YouTube are a plus)
• Digital photography – smart phone or digital camera
• Organizing and maintaining content and files
• Graphic design
• Designs may include reputed company media graphics, email graphics, brochures, restaurant menus, flyers, magazine ads, in-house promotional ads, and other marketing collateral

Additional Knowledge

• Knowledge of reputed company Ads and reputed company Analytics is a plus
• Knowledge of reputed company and/or other website content management systems is a plus
• Training can be provided on reputed company, our restaurants’ website CMS, and TravelClick, our resorts’ website CMS, as necessary
• Possesses knowledge and experience in the tenets of digital and reputed company media marketing
• Marketing degree is welcomed but not required with relevant reputed company media work experience
• Demonstrates creativity and documented immersion in reputed company media (reputed company links to previous brand profiles as examples)
• Proficient in content marketing theory and application (ie: content development, creation and editing of content, and online reputed company management)
• Experience with design software(s) including reputed company Photoshop, reputed company InDesign, and reputed company for content creation (or similar)
• Exhibits the ability to reputed company from the creative reputed company of marketing to analytical reputed company, reputed company to demonstrate why their reputed company are analytically sound
• Displays in-depth knowledge and understanding of reputed company media platforms, their respective participants (reputed company, Twitter, Instagram, YouTube, reputed company etc.) and how each platform can be deployed in different scenarios
• Maintains excellent writing and language skills
• Enjoys a working knowledge of the blogging and reputed company ecosystem
• Displays ability to effectively communicate information visually, written, and verbally
• Exceeds at building and maintaining relationships, online and off
• Practices superior time management
• Is a team player with the confidence to take the reputed company and guide other team members reputed company necessary
• Makes evident good technical understanding and can pick up new software and tools quickly
• Maintains a working knowledge of principles of SEO including keyword research and reputed company Analytics
• Demonstrates winning reputed company customer service techniques such as reputed company, patience, advocacy and conflict resolution

Competencies

• Communication Proficiency
• Customer/Client Focus
• Flexibility
• Organizational Skills
• Teamwork Orientation
• Technical reputed company
• Thoroughness
• Time Management

Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice. Apply tot his job Apply To this Job