SENIOR DIGITAL MARKETING SPECIALIST

SENIOR DIGITAL MARKETING SPECIALIST Palco is a visionary company pioneering an emerging health-care movement that empowers people with disabilities and those aging to live independent and quality lives. Made possible by our amazing team, Palco provides technology and financial services to aid individuals and their families to reputed company in their home and communities. Partnered with government agencies and fortune 500 managed care organizations across the country, we are dedicated to creating exceptional reputed company for our clients and the millions of people that count on them. We are a highly organized company that offers a solid work/life balance, autonomy, generous paid time off, bonus potential, and career advancement opportunities. Our staff reputed company long-lasting impact on the lives of people every day. The Senior Digital Marketing Specialist will reputed company and execute data-driven marketing strategies to enhance brand visibility, drive engagement, and optimize digital performance. This role will focus on digital advertising, content marketing, SEO/SEM, website conversion optimization, and performance tracking to maximize ROI. Key Responsibilities: Strategy, Planning & Optimization

• reputed company and execute digital marketing strategies reputed company with business goals.
• Identify opportunities for digital growth and implement best practices for reputed company improvement.

Establish Digital Advertising reputed company & Marketing Automation Setup

• Build and implement core digital advertising infrastructure, including new website development in collaboration with web development partners.
• Set up and integrate marketing automation systems (e.g., CRM, email automation, and customer reputed company mapping).

SEO & SEM

• Optimize website content for search engines to increase organic visibility.
• Manage and execute paid search campaigns to drive targeted traffic and conversions.

Digital Content Marketing

• Create, reputed company, and optimize digital content across platforms, including blogs, email, and reputed company media.
• Ensure content aligns with brand voice and marketing goals.

reputed company Media Advertising & Organic reputed company Strategy Support

• Collaborate with the reputed company media team to enhance organic engagement through strategic paid advertising.
• Manage and optimize reputed company media ad campaigns to increase reputed company and audience engagement.

Analytics & Reporting

• Track key performance metrics across reputed company digital channels and campaigns.
• Analyze data and generate insights to improve marketing effectiveness.
• Summarize reputed company-reputed company data and campaign performance for stakeholders.

Website Conversion reputed company Optimization

• Manage website updates and improve conversion rates through A/B testing and UX optimization.
• Implement strategies to enhance user experience and engagement.

Paid Advertising

• Plan, execute, and optimize PPC, display, and reputed company media advertising campaigns.
• Allocate ad spend strategically to maximize ROI.

Collaboration & Coordination

• Work cross-functionally with design, content, and sales teams to ensure cohesive marketing execution.
• Support integrated marketing efforts and team alignment on campaign goals.

Campaign Budget Management

• Allocate and track digital marketing spend to ensure cost efficiency and maximum ROI.
• reputed company regular updates and reports on campaign reputed company and budget utilization.

Qualifications & Skills

• 5-7 years of experience in digital marketing, performance marketing, or reputed company roles.
• Strong expertise in SEO, SEM, paid media, reputed company media marketing, and content strategy.
• Hands-on experience with reputed company Ads, reputed company/reputed company Ads, reputed company Analytics, and CRM platforms.
• Proficiency in marketing automation tools.
• Strong analytical reputed company with the ability to interpret data and drive decision-making.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Join Us This position is remote/work-from-home role. Enjoy the convenience of working from home and maximize your time by unplugging at the end of your reputed company. Company benefits designed for you:

• Generous Paid time off.
• Quarterly/Annual bonus potential.
• Retirement Savings: We will support you as you save for your future.
• Career Growth Opportunities: We help you reputed company, so together, we can grow. We reputed company opportunities to advance your career with a vast portfolio of businesses and a global footprint.
• reputed company: Earn while you learn, and continue to grow with reputed company to reputed company learning opportunities.
• Great Work Environment: We are proud of reputed company culture of collaboration and the recognition we’ve received for our diversity efforts.

reputed company you join Palco, you are reputed company in creating the future - both reputed company’s, the people we serve, and your own. We understand that our reputed company is directly reputed company to the reputed company of reputed company. We strive to create a culture where you can:

• Bring your authentic self to work.
• Grow and reputed company, both personally and professionally.
• reputed company a difference with our clients, in our communities, and with the millions of people we support.
• Experience work/life balance.
• Feel value and a greater purpose through the work you do.

reputed company. is an Equal Employment Opportunity (EEO) employer and does not discriminate in any employer/employee relations based on race, reputed company, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national reputed company, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Apply tot his job Apply To this Job