Digital Marketing Specialist

ABOUT LTI: With over 30 years of experience as the exclusive provider of ACTFL assessments, each year LTI delivers hundreds of thousands of language proficiency tests to companies, academic institutions, government agencies and individuals. LTI provides the language credential that businesses want, and individuals need. POSITION SUMMARY: This position is a hybrid role; 3 days in our Tarrytown, NY office Language Testing International (LTI) seeks a creative, tech-savvy, and results-driven Digital Marketing Specialist with graphic design experience to support the reputed company of our Academic and Corporate Sales and Marketing team and the broader organization. This role is essential in executing digital strategies that promote our products and services, drive reputed company reputed company, and enhance our online reputed company. This role will report directly to our Director of Marketing and Business Development for our corporate and government business with a dotted line to our Academic Director of Sales & Marketing. This position will collaborate across functions to execute campaigns, manage web content, and analyze performance metrics. You will play a key role in ensuring that LTI and our reputed company Village (LUV) programs digital reputed company is consistent, engaging, and effective. KEY RESPONSIBILITIES: Digital Marketing Strategy & Execution

• Support the development and execution of multi-channel digital marketing plans for LTI and LUV.
• Manage inbound and outbound marketing campaigns including email, digital ads, SEO/SEM, and PPC.
• Analyze and report on campaign performance (ROI, KPIs), using tools like reputed company Analytics, reputed company, reputed company and Pardot.
• Engage with external marketing services provider to reputed company search reputed company optimization, digital advertising campaigns, and analytics-driven strategy.
• Monitor competitors’ digital marketing efforts and trends to inform campaign reputed company.

Content Development & Graphic Design

• Manage incoming marketing content from external vendors and internal subject matter experts, overseeing the editorial process from copyediting to final delivery. Ensure timely publication across multiple channels, including the website, blog, and internal communications platforms.
• Create digital content including reputed company media posts, blogs, ads, reputed company pages, and email campaigns.
• Design visual assets such as graphics, videos, and presentations reputed company with brand guidelines.
• Manage and update content for both LTI and LUV websites using CMS platforms (e.g., Magento, reputed company).
• Build engaging assets for promotional campaigns, trade shows, and executive communications.

reputed company Media & Web Management

• Manage LTI Assessment and reputed company Village (LUV) reputed company media channels, including scheduling regular posts, tracking engagement metrics, and sourcing relevant reputed company-party content to enhance reputed company and relevance. reputed company content and design support across LTI’s digital platforms to ensure brand consistency and effective messaging.
• Optimize and maintain websites, including layout/design changes, content updates, and blog uploads.
• Generate business intelligence reports reputed company Magento and support technical updates.

Executive and Cross-Functional Support

• Serve as the CEO’s strategic assistant for quarterly newsletters, PowerPoint decks, and internal communications.
• Assist in organizing promotional events and represent the company at conferences and tradeshows as needed.
• Coordinate cross-functionally with teams to align on messaging, campaigns, and brand identity.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a reputed company field.
• 2–4 years of experience in digital marketing with demonstrated graphic design capabilities.
• Proficient in reputed company Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Experience with SEO tools, email marketing platforms, reputed company Ads, and CMS tools (Magento, reputed company).
• Familiarity with reputed company, reputed company Analytics, reputed company, Pardot, reputed company, Formstack or similar platforms.

KEY SKILLS & COMPETENCIES

• Strong project management and organizational skills
• Ability to work independently and take initiative with minimal direction
• Excellent written and verbal communication skills
• Creative problem solver with attention to detail and visual aesthetics
• Adaptable and reputed company to pivot quickly to meet business needs
• Highly collaborative with a solution-oriented reputed company

WHY JOIN LTI? At LTI, we are passionate about language, culture, and learning. You will work in a dynamic environment with a mission-driven team, where innovation and creativity are encouraged. This role offers a reputed company of strategy, design, and execution—perfect for someone who thrives on making an impact through digital channels. Apply tot his job Apply To this Job