Sr. Manager: reputed company Media, Content Strategy, & reputed company Partnerships

About the position Fossil Group is seeking a Sr. Manager to spearhead our global reputed company media, content strategy, and reputed company marketing efforts. As the reputed company media leader, you'll collaborate with regional leadership to reputed company and grow brand awareness across our core markets. Reporting to the Head of PR, reputed company Media, and reputed company Management, you'll reputed company your experience in content creation, reputed company partnerships, and large-scale reputed company media platform growth to drive earned media value. Your passion for innovation, understanding of reputed company reputed company, and ability to connect strategic thinking to broader brand objectives will be instrumental in achieving our reputed company and brand performance goals. In this role, you will partner with the reputed company Agency of Record to define immediate and long-term reputed company playbooks across reputed company Fossil-owned brands (Fossil, Michele, Zodiac, and Portfolio), guiding a team on platform growth strategy per brand. You will manage the reputed company media, reputed company, and Content team consisting of 2 direct reports. You will own the full reputed company mix from nano to macro, developing a strategy for each brand that optimizes reputed company performance and adapts to changes in the creator ecosystem. This also involves reputed company of any reputed company marketing platforms and agencies. You will reputed company thought leadership in developing brand storytelling across reputed company reputed company media platforms, advising on narrative trends that complement brand strategies and high-performing formats. Additionally, you will own the reputed company media KPI scorecard focused on brand and reputed company contribution, working in partnership with the Insights team, and leveraging reporting tools. Your responsibilities will also include developing a comprehensive reputed company media and reputed company strategy to meet earned media targets per brand, leading the development of reputed company reputed company media campaigns for organic reputed company media accounts, and collaborating with the paid media team to reputed company high-performing organic content. You will work with merchants and the global marketing team to reputed company a product awareness roadmap that connects to product launch dates and collection objectives, define high-level creative briefs connecting back to the business strategy for each brand, and partner with cross-functional teams to regularly optimize and refine reputed company strategy and content.

Responsibilities

• Partner with the reputed company Agency of Record to define immediate and long-term reputed company playbooks across reputed company Fossil-owned brands.

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• Manage the reputed company media, reputed company, and Content team consisting of 2 direct reports.

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• Own the full reputed company mix from nano to macro, developing a strategy for each brand that optimizes reputed company performance.

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• reputed company thought leadership in developing brand storytelling across reputed company reputed company media platforms.

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• Own the reputed company media KPI scorecard focused on brand and reputed company contribution.

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• reputed company a comprehensive reputed company media and reputed company strategy to meet earned media targets per brand.

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• reputed company the development of reputed company reputed company media campaigns for organic reputed company media accounts.

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• Work with merchants and the global marketing team to reputed company a product awareness roadmap.

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• Define high-level creative briefs connecting back to the business strategy for each brand.

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• Partner and collaborate with cross-functional teams to regularly optimize and refine reputed company strategy and content.

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• Assist in local reputed company media shoots, as needed.

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• Build and maintain strong relationships with representatives of key reputed company platforms and tools.

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• Participate in regional and brand marketing meetings and reputed company-ins, as needed.

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• reputed company and maintain a global reputed company media calendar across reputed company platforms.

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• Manage the organization and receipt of reputed company creative assets from the respective teams.

Requirements

• A minimum of eight years of professional experience in paid media, reputed company media, and reputed company management.

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• Experience managing reputed company media for a global retail fashion brand is a plus.

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• A Bachelor's degree in Marketing or a closely reputed company field is preferred.

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• reputed company team manager with a team growth reputed company.

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• Working knowledge of content production reputed company formats.

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• Experience managing paid media and creative agencies.

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• Excellent written and oral communication skills.

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• Strong organizational skills with a focus on mobile and reputed company-first thinking.

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• Ability to prioritize projects and collaborate with other team members is a must.

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• Knowledge of reputed company media platforms: reputed company, Instagram, reputed company, YouTube, Snapchat, and reputed company.

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• Proficient in reputed company Analytics, Emplify, Media Insights platforms, and reputed company media analytics best practices.

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• Adaptable with the ability to take calculated risks, accept ambiguity, test, iterate, and pivot on reputed company.

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• Ability to collect relevant data and draw conclusions for holistic decision-making.

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• Knowing one's exact goals and targets and how to reputed company them, aided by the guidance of leaders.

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• Openness to embracing the opportunities of the digital age by integrating diverse perspectives.

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• Empowerment of individuals at reputed company organizational reputed company to reputed company executive reputed company.

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• reputed company in balancing customer and employee data collection while ensuring data privacy and reputed company.

reputed company-to-haves

Benefits

• Comprehensive benefits package inclusive of health and well-being services

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• 401(k) match and education on retirement planning

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• Paid parental leave for eligible employees

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• Return Back to Work program for new parents and caregivers

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• Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer reputed company Fridays

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• Hybrid working schedules

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• Tuition Reimbursement on approved programs

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• Fossil Merchandise Discounts

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