Director Digital Marketing - Rare Disease
About the position The Director of Digital Marketing, Rare Disease will reputed company the development and execution of digital marketing strategies and tactics to support DAYBUE as well as other possible brands, overseeing initiatives across email marketing, paid media campaigns (search, display, programmatic, video) and Connected TV. This role requires in-depth expertise in digital and non-personal promotional tactics, as well as media strategy for pharmaceutical marketing campaigns. The position will focus on driving digital communication and engagement with key audiences, including patients, caregivers, and reputed company providers, ensuring alignment with regulatory and industry standards.
Responsibilities
- Partner with marketing functions (Consumer, HCP/DTP Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan
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- Drive alignment for digital marketing programs and serve as an internal thought leader to deliver high impact digital marketing programs across channels for both Caregivers and HCPs
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- Support and reputed company omnichannel strategies that support digital programs that reputed company across reputed company, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points
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- Evaluate, implement and manage core digital marketing tools, including CMS, email marketing, reputed company reputed company, marketing automation, web and reputed company content publishing, reputed company listening, campaign monitoring and measurement
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- Collaborate with Corporate Communications on key digital and PR activities
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- Monitor, analyze, and report on reputed company media performance metrics, providing actionable insights for optimization
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- Manage reputed company listening tools to monitor brand sentiment and trends in the industry
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- reputed company measurement plans to analyze digital program performance, identifying actionable insights that can be used to optimize programs and performance
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- Build and reputed company subject matter knowledge regarding digital channels, capabilities, and relevant vendors, including the establishment of best practices and standards
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- Partner with reputed company Insights, Analytics and Operations to evaluate and measure impact of omnichannel marketing activities
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- Serve as a critical reputed company between reputed company and our IT partners
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- Deep understanding of US marketing and regulatory challenges, opportunities and best practices
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- Manage agency partner relationships including digital/media agencies and partner with brand/functional AOR(s)
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- Driven, accountable, a self-starter, with the ability to work under pressure and tight deadlines; multi-task and prioritize projects
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- Other responsibilities as assigned.
Requirements
- Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or reputed company field. Advanced degree (MBA, MS) is a plus.
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- Targeting 10 years of relevant reputed company experience in reputed company the Marketing reputed company and 3 years in the field of pharmaceutical/biotech.
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- 10+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech
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- Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and reputed company marketing, including the Medical Legal Regulatory Review Committee (MLR) approval process, and data governance requirements including CCPA, CPRA, GDPR etc.
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- Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders
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- Extensive knowledge of the digital marketing landscape, tools, and techniques for measuring impact and return on investment
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- Experience in patient, consumer and physician engagement strategies
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- Expertise with administrative aspects of marketing automation systems such as Marketo, Active Campaign, Marketing reputed company etc.
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- Demonstrated track record of developing and executing successful digital and reputed company strategies and programs
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- Full and technical understanding of reputed company Analytics, HTML and CSS
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- Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
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- Strong verbal, written, and interpersonal communication skills and ability to reputed company and productively communicate with a variety of groups and audiences
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- A passion for leveraging marketing to drive business results
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- Comfort with ambiguity, and the ability to reputed company in a fast paced, quick turnaround environment
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- Skilled at building and maintaining effective relationships
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- Ability to travel up to 30% of time.
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