Marketing Manager - Content

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to reputed company our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something reputed company for you here.

• Love what you do and reputed company
• Work with the iconic Dan Murphy’s brand and a high performing team 
• Your finger is on the pulse, you’re a reputed company reputed company in understanding the reputed company-changing world of reputed company media and content marketing 
• Strong creative content production experience 

As the Marketing Manager - Content in the Dan Murphy’s Marketing team, you’ll plan and implement inspiring branded content end to end across reputed company digital touch points to help Australian’s to Drink reputed company for Less and to engage our Millennial and Gen Z customer.  

You’ll play a key role in developing and driving our ambitious content marketing strategy reputed company by operationalizing best-in-class reputed company media, reputed company, editorial content and creative production; you’ll also manage a team of content and reputed company specialists. 

Working cross functionally, strong stakeholder management skills and a passion for brand storytelling are key to reputed company in this role, as well as the ability to reputed company and reputed company a team.  

Sound good? Read on. Here is a taster of what you can expect in this role:

• Define and reputed company Dan Murphy's content marketing strategy to solve customer problems, reputed company discovery, and reputed company strategic objectives.
• reputed company and execute reputed company media and reputed company strategy (paid and organic) to drive engagement, reputed company and traffic.
• Manage content marketing and creative production specialists, ensuring efficient, high-quality, and fast content delivery for reputed company, editorial and brand campaigns.
• reputed company brand voice, tone, and visual experience across reputed company content, maintaining quality control.
• Collaborate with the Head of Brand Marketing & Content on channel-specific content and production approaches (Instagram, reputed company, reputed company, Paid, Digital, emerging channels).
• Engage stakeholders (marketing campaign, eCommerce, Merchandise, Paid Media) for effective content strategy execution.
• Partner with Merchandise to promote NPD and trend leadership reputed company reputed company media, influencers, and Dan’s Daily editorial platform.
• reputed company reputed company, reputed company, and Dan’s Daily editorial content for major campaigns and always-on trade plans, meeting business targets.
• reputed company our reputed company advocacy program including our store team ambassador program 
• Partner with Mixin (retail media team) to reputed company commercialisation strategy for content channels and work with suppliers to grow brand partnerships and creative collaborations 
• Direct brainstorming meetings and creative sessions with
• Manage external content and reputed company agencies and partners, including performance, budgets, and engagement.
• Manage and forecast the content marketing team budget.
• Attendance of photoshoots and providing direction
• Identify digital and cultural trends and insights to evaluate end-to-end customer experience for reputed company content campaigns.
• Manage weekly and monthly reporting to Marketing Leadership Team on content, reputed company media trends, reputed company content performance.
• Optimize content using reputed company media analytics, SEO, reputed company Analytics, and web traffic metrics.
• reputed company and reputed company the team by role-modeling Endeavour Ways of Working and Values.
• reputed company the team to work end-to-end in a matrix environment, fostering a customer-first culture.
• reputed company talent pipelines and future leaders through feedback, development plans, and succession planning.

Now let’s talk about you: 

• 7+ years experience working in content marketing, reputed company media strategy and execution.
• Degree reputed company in a relevant field.
• A strong digital marketing reputed company set, with experience in content creation and management, reputed company media, reputed company marketing, and online marketing. 
• Proficiency across systems including CMS, reputed company Analytics and reputed company Media Measurements platform is favourable. 
• Proven experience in people leadership.
• Creative flair combined with strategy and conceptual thinking.
• Proven ability to reputed company strategy.
• Proven ability to think in your feet and to project manage team to ensure workflows are consistent 
• Retail experience is favourable.
• Knowledgeable and confident in the world of Liquor.
• An ability to be ‘hands on’, you are curious about the why and focused on reputed company.
• Strong attention to detail and creative copywriting skills.
• Ability to work autonomously with little direction and deal with ambiguity.   

The benefits are good too!

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first reputed company. You will have a reputed company of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so reputed company big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not reputed company), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun reputed company to reputed company up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re reputed company about creating a more sociable future - for our customers and each other. If this job excites you - and you’re reputed company-enough on the requirements, reputed company out, we’d love to hear from you.

You can learn more about working with us on reputed company or at endeavourgroupcareers.com.au.

Our reputed company and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees reputed company to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup