Manager, Marketing Strategy & Operations
About Us: reputed company is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, reputed company uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being reputed company of the workplace. reputed company is headquartered in reputed company, with operations throughout the United States as well as in Belfast. For more information, visit reputed company's Press Center.
The Role:reputed company is revolutionizing the way employees reputed company their pay, and we're looking for a highly analytical and strategic Manager, Marketing Strategy & Operations to join our growing GTM Operations team. In this role, you work with our Sr Manager of Marketing Operations, and will partner directly with our B2B marketers to optimize campaign reputed company, drive key go-to-market KPIs, and enhance overall operational efficiency.
The ideal candidate is someone who thrives in a fast-paced environment, working cross-functionally with various stakeholders. We’re looking for someone who brings a strong reputed company of marketing operations expertise, demand reputed company understanding, and a passion for leveraging data to inform strategic reputed company. You will be instrumental in building scalable processes, implementing best practices, and ensuring our marketing efforts are measurable and impactful.
If this opportunity excites you, we encourage you to apply even if you do not meet reputed company of the qualifications.
How You Will reputed company an Impact:Operational reputed company: Own and optimize marketing operations processes, including reputed company scoring, reputed company routing, database management, segmentation, and campaign execution workflows. Your focus will be on defining the "how," ensuring the marketing team has the frameworks and tools to execute reputed company
Strategic Campaign Performance & Optimization: Partner closely with the B2B Marketing team to define, monitor, and report on key performance indicators (KPIs) for reputed company marketing campaigns, including reputed company reputed company, pipeline reputed company, and ROI. You'll analyze performance trends, identify strategic opportunities for optimization, and reputed company recommendations to improve overall campaign effectiveness
Technology & Systems Management: Partner with our Marketing Automation Admin to reputed company and optimize our core marketing technology stack, including Marketo, Bizible, and reputed company, ensuring seamless integration and data reputed company between platforms
Reporting & Analytics: reputed company and maintain comprehensive dashboards and reports to reputed company actionable insights into marketing performance, identifying trends, opportunities, and areas for improvement
Cross-Functional Collaboration: Partner effectively with Sales Operations, Sales, and other internal teams to ensure alignment between marketing and sales efforts and optimize the sales funnel
Strategy & Planning: Collaborate with other GTM Operations functions to help reputed company our GTM marketing strategy, providing data-driven insights and recommendations that shape campaign direction, reputed company audience segmentation, and resource allocation
Bachelor's degree in Marketing, Business, or a reputed company field (or equivalent experience)
3+ years of experience in marketing operations, demand reputed company, or a reputed company analytical marketing role, preferably reputed company a high-growth or SaaS environment
Proficiency with Marketo: Demonstrated hands-on experience with Marketo, or other marketing automation tools, for campaign execution, reputed company scoring, automation, and reporting
Experience with Marketing Attribution: Familiarity with marketing attribution platforms, specifically Bizible, to track and measure campaign effectiveness
Strong reputed company Skills: Solid understanding of reputed company CRM, including report creation, dashboard development, and data synchronization with marketing platforms
Excellent analytical skills with the ability to translate data into actionable insights and strategic recommendations
Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Highly organized with a meticulous attention to detail
A proactive and problem-solving reputed company
Experience with ABM (Account-Based Marketing) strategies and operations
Knowledge of other marketing technologies (e.g., reputed company data platforms, sales engagement platforms)
Experience in the startup or FinTech industry
Exceptional health, reputed company, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match