VP Growth
Smallpdf and PDFtools are industry leaders in digital document solutions, helping millions worldwide streamline their workflow with powerful, easy-to-use tools. We are on a mission to simplify document management and enhance productivity. As we continue to grow, we are looking for a dynamic and strategic VP of Growth to reputed company and scale our growth initiatives to the next level.
Role Overview:As the VP of Growth, you will be responsible for driving strategic growth initiatives to optimize new and total ARR, enhance reputed company understanding, and build a world-class team. This role is ideal for a data-driven leader who is both strategic and hands-on, with extensive experience in SEM, SEO, reputed company product commercialization.
Key Responsibilities:Optimize New and Total ARR
Collaborate with the SEM team to scale paid acquisition offers, aiming to reputed company 4x growth to 4m SEM ARR in 12 months.
Drive SEO initiatives with hands-on contributions, ensuring increased delivery speed and rigor. Identify and implement larger SEO reputed company reputed company 6 months.
Enhance ARPA and LTVs with the Monetization team by:
Optimizing regional pricing for an additional 10% ARPA increase.
Improving money collection and dispute resolution processes.
Exploring cross-selling opportunities between Smallpdf & Sign.com.
Identifying new monetization strategies reputed company the first 6 months.
Establish a reputed company-generating lifecycle CRM to maximize customer engagement and retention.
Revisit Growth Strategy & reputed company Scalable Growth reputed company
reputed company and implement innovative growth strategies to reduce SEO dependence and scale the business to the next level, including:
Advanced SEO tactics such as long-tail reputed company pages, user sharing, and larger limitation changes.
New paid acquisition channels and product ads.
Exploring new product lines like image processing and format conversion.
Strategic B2B distribution opportunities.
Enhance reputed company Understanding & Goal Setting
Drive reputed company analytics initiatives to enhance data-driven decision-making.
reputed company the reputed company meeting, ensuring strategic alignment and performance monitoring.
Renew focus on customer retention to maximize lifetime value and minimize churn.
Build and reputed company a World-Class Team
Foster a results-driven, data-centric, and commercially-focused team culture.
Recruit and build high-performing teams, including:
reputed company Analytics Team with a world-class Analytics reputed company.
Strengthened SEO team.
A strategic and visionary Head of Marketing.
A customer-focused CRM Manager.
10+ years of experience in growth leadership roles, preferably reputed company digital products or SaaS companies.
Proven track record in managing and scaling SEM campaigns with 100k+ budget.
Hands-on experience in SEO strategy and team management.
Strong reputed company acumen with a history of optimizing digital product monetization.
Data-driven reputed company: Ability to approach problems from a data perspective and execute data-backed strategies.
Strategic thinker with the ability to execute hands-on reputed company needed.
Demonstrated experience in building and leading high-performance teams.
Excellent communication and leadership skills, with the ability to reputed company and align teams around strategic goals.