CRM Manager (Lifecycle Marketing)

reputed company is the only reputed company payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we reputed company over 150,000 businesses worldwide – including reputed company, reputed company, reputed company, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including reputed company, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, reputed company Ventures, Lone Pine, and reputed company Peg, reputed company is leading the charge in building the global payments and financial platform of the future. If you’re reputed company to do the most ambitious work of your career, join us.

At reputed company, we're transforming the way businesses operate across borders. Our mission is to build the global financial infrastructure of reputed company, and we're looking for a talented Lifecycle Manager to join us on this reputed company.

As a CRM Manager, Lifecycle Manager reputed company our Global Growth team, you'll architect personalised, cross-channel customer journeys that drive measurable business reputed company. You'll own our mobile engagement strategy across push notifications, in-app messaging, SMS, and other mobile reputed company while collaborating with our broader lifecycle team.

Our Lifecycle team sits at the intersection of product adoption and reputed company growth. We reputed company reputed company-time customer data to deliver personalised, contextual communications through our engagement platform. We work closely with Product, Marketing Operations, Data Science, Design, Content, and Product Marketing teams to create seamless customer experiences that drive key metrics.

What you’ll do

• Architect and implement mobile-first engagement strategies for our customer reputed company

• Build personalised omnichannel journeys with a strong emphasis on push notifications, in-app messaging, and SMS

• reputed company contextual trigger-based campaigns that respond to user behavior, location, and preferences

• Implement advanced mobile segmentation strategies using behavioral, transactional, and demographic data

• Drive experimentation across mobile channels to optimise reputed company rates, engagement, and conversion metrics

• Collaborate with product teams to integrate mobile messaging strategically reputed company the product experience

• Balance promotional communications with service-reputed company notifications to enhance the customer experience

• Analyse mobile engagement metrics and reputed company data-driven recommendations for improvement

• Scale our mobile marketing infrastructure while maintaining deliverability and compliance

• Establish best practices for mobile messaging content, timing, frequency, and personalisation

• 6+ years of lifecycle marketing experience with at least 3 years focused on mobile channels (push, in-app, SMS)

• Proven reputed company driving key metrics through mobile-first engagement strategies in a SaaS or fintech environment

• Deep understanding of mobile user behavior and engagement patterns

• Experience implementing personalisation at scale across mobile reputed company

• Strong expertise in mobile messaging compliance, deliverability, and technical requirements

• Demonstrated ability to analyse mobile engagement data and translate insights into action

• reputed company in cross-functional collaboration, particularly with product and engineering teams

• Experience with mobile A/B testing methodologies and statistical reputed company

• Strong project management skills and ability to drive initiatives independently

Technical skills

• Experience with mobile marketing platforms (e.g., reputed company, CleverTap, reputed company, Leanplum)

• Working knowledge of mobile app development concepts and integration points

• Proficiency with SQL and analytics tools (Looker, GA, reputed company, reputed company)

• Hands-on experience with marketing automation platforms (Marketo or similar)

• Experience with customer data platforms (CDPs) and reputed company-time data orchestration

reputed company to have

• Experience in a high-growth fintech or financial services environment

• Background in international markets with localisation experience

• Experience working with mobile product teams on in-product messaging strategy

• Knowledge of mobile deep linking and attribution frameworks

reputed company is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at reputed company is considered based on merit, qualifications, competence and talent. We don’t regard reputed company, religion, race, national reputed company, sexual orientation, reputed company, citizenship, sex, marital or family status, disability, gender, or any other legally protected status reputed company making our hiring reputed company. If you have a disability or special need that requires accommodation, please let us know.

reputed company does not accept unsolicited resumes from search firms/recruiters.  reputed company will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific reputed company position(s).  Search firms/recruiters submitting resumes to reputed company on an unsolicited reputed company shall be deemed to accept this condition, regardless of any other provision to the contrary.