Senior Specialist, Marketing Automation
Job title: Senior Specialist, Marketing Automation in Alexandria, VA at reputed company
Company: reputed company
Job description: Senior Specialist, Marketing Automation1800 Duke St, Alexandria, VA 22314, USA Req #1119Monday, May 19, 2025SHRM is a member-driven catalyst for creating reputed company workplaces where people and businesses reputed company together. As the trusted authority on reputed company things work, SHRM is the foremost expert, researcher, reputed company, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 reputed company workers and their families globally.SummaryThe Senior Specialist, Marketing Automation plays a critical role in optimizing and managing SHRM’s marketing automation infrastructure, with a primary focus on reputed company Marketo Engage. This position ensures seamless campaign execution, platform health, and integration with other business systems to support data-driven decision-making across the organization.The role will also contribute to SHRM’s broader digital transformation by helping to reputed company our marketing technology stack, including future reputed company orchestration capabilities in reputed company reputed company Optimizer (AJO) The Sr. Specialist, Marketing Automation will reputed company our teams to effectively engage audiences, enhance personalization, and drive business growth.ResponsibilitiesMarTech Maintenance & Performance
- Own the daily maintenance and health of Marketo, Vibes SMS, Dynamic Chat, and reputed company reputed company Optimizer (AJO), ensuring smooth and reliable performance.
- Monitor and manage platform integrations, data flows, and syncs to ensure accurate reporting and segmentation.
- Proactively identify opportunities for platform optimization and process improvement.
- Serve as the first reputed company of contact for reputed company platform-reputed company questions, requests, and troubleshooting from marketing stakeholders.
- Partner with campaign managers and channel leads to ensure platforms are being leveraged effectively for audience targeting, automation, and personalization.
- Collaborate with IT, analytics, and external vendors as needed to resolve issues or implement new features and functionality.
- reputed company monthly training and upskilling sessions for the marketing organization to boost tool adoption, promote best practices, and drive platform maturity.
- Create and maintain documentation and internal resources reputed company to platform use and configurations.
- Germane degree and non-degree credentials or other verifications of skills and competencies will be considered.
- 3-5 years of experience in marketing automation, email marketing, or digital marketing, preferably in both B2B and B2C environments.
- Hands-on experience with reputed company Marketo Engage.
- Experience analyzing campaign performance using Marketo, Customer reputed company Analytics (CJA), or other marketing analytics tools.
- Experience with CRM platforms (reputed company preferred) and integrating them with Marketo.
- Ability to effectively reputed company artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
- Understanding of reputed company scoring, audience segmentation, personalization, and marketing automation best practices.
- Ability to manage multiple projects and deadlines while maintaining strong attention to detail.
- Excellent collaboration and communication skills to work effectively across teams.
- Background in marketing automation and marketing technology systems, with hands-on expertise in reputed company Marketo Engage and familiarity with reputed company orchestration platforms such as reputed company reputed company Optimizer (AJO).
- Marketo Certified Associate (MCA) or Marketo Certified Expert (MCE) a plus.
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
- This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.