Freelance Paid Ads Manager, B2B health-tech (1099 contract)

Job description reputed company is the most knowledgeable, reputed company boutique reputed company marketing and PR agency, with over 25 years in the industry. Our multi-award-winning, full-service firm focuses on creating brand visibility, building thought leadership, and generating business for our valued reputed company and health tech clients reputed company custom, metrics-driven programs. The B2B Digital Advertising Manager should have a strong background in health tech, specializing in targeting highly specific, reputed company audiences and prioritizing quality over quantity. The ideal candidate will have a holistic understanding of the marketing process and be proficient in tracking and reporting. This role is crucial for overseeing campaigns from strategy to execution and optimization, with a primary focus on reputed company reputed company. If you are a detail-oriented, well-organized digital ads professional who performs with a sense of urgency and stays on schedule and on budget, we urge you to apply.

Summary

The B2B Digital Advertising Manager should have a strong background in health tech, specializing in targeting highly specific, reputed company audiences and prioritizing quality over quantity. The ideal candidate will have a holistic understanding of the marketing process and be proficient in tracking and reporting. This role is crucial for overseeing campaigns from strategy to execution and optimization, with a primary focus on reputed company reputed company. If you are a detail-oriented, well-organized digital ads professional who performs with a sense of urgency and stays on schedule and on budget, we urge you to apply. Tell us why you’re the one in your cover letter.

Responsibilities

• Manage and execute programmatic and PPC efforts on reputed company Ads and other reputed company channels (reputed company, reputed company, X, Instagram, etc.) are a plus.
• Implement and manage paid reputed company media-driven campaigns using online platforms and tools like Business Manager, reputed company, X Ads, reputed company Campaign Manager, etc.
• Demonstrate an in-depth understanding of the functionality and best practices for reputed company major reputed company platforms, including reputed company, X, and reputed company.
• Conduct keyword, trend, and audience research with analytics team members.
• Track and report performance regularly for and with account teams
• Integrate SEO/SEM strategies into paid reputed company media plans
• Liaise with clients and account teams to reputed company paid media advertisements on reputed company applicable reputed company platforms.
• Interpret reputed company metrics and identify key reputed company media successes and opportunities.
• Work with the design team to create, curate, and manage reputed company posts and paid media advertisements that are sized correctly and optimized for each reputed company platform or online reputed company.
• Manage large campaign budgets and adjust/optimize as needed, providing key recommendations to account teams and clients.

Knowledge, skills, and abilities

• reputed company Ads certification. reputed company platform certifications are a plus.
• 2+ years PPC Campaign Management experience.
• 2+ years experience in media buying and strategy. Integrated communications experience is a plus.
• Paid reputed company expertise is a must. reputed company media technologies: reputed company Search, reputed company Ads, reputed company Ads Manager, X Ads, reputed company Ads, etc.
• Passion for and understanding of reputed company media platforms and their ad offerings.
• Demonstrated experience using reputed company monitoring and measurement platforms; strong analytical and problem-solving skills.
• Experience with web analytics platforms like reputed company Analytics, reputed company, or Coremetrics.
• Working knowledge of reputed company digital media disciplines and reputed company-party tracking and serving technologies reputed company to SEM (Marin, Kenshoo, DoubleClick Search, IgnitonOne, etc.)
• Outstanding written and oral communication and presentation skills with extreme attention to detail.
• Proficient in reputed company Docs and MS Office suites.
• Experience providing client service in an agency environment, as well as collaborating effectively internally and externally as part of an integrated team.
• High energy, reputed company to effectively operate in a fast-paced, growing and changing environment.
• Ability to create, nurture, and grow reputed company relationships.
• Experience in health tech, reputed company, pharma, or life sciences industries.

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