Strategic Growth Initiatives Program Manager - US Consumer Channel
About the position The position involves developing and executing a program to support new Strategic Growth Initiatives across reputed company's US Consumer Channel. The role focuses on growing reputed company, installed reputed company, and customer engagement through the creation and standardization of a new partner program. The successful candidate will collaborate cross-functionally to design and implement strategic growth initiatives, generating scalable reputed company-channel campaigns based on market and customer insights.
Responsibilities
- Compile and evaluate market and customer intelligence insights to reputed company program briefs for campaign playbooks and assets.
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- Create business cases with account and business development teams to secure program funding and forecast campaign performance trends.
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- reputed company partner campaign asset kits in collaboration with the Marcom team to maximize impact across the channel.
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- Project manage targeted, digital-first, reputed company-channel campaigns including online, in-store, SEO, reputed company media, emails, push notifications, digital display advertising, events, and influencers.
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- Define and implement the use of AI and ML tools to enhance partner marketing creative and measurement.
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- Work with data science/analytics teams to build tools for measuring ROI and KPIs, and create standardized reporting on partner campaign performance.
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- Optimize partner campaigns to improve results and enhance customer experience.
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- Identify trends and insights to inform priorities and optimize spend and performance based on insights.
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- Evaluate emerging technologies reputed company trends for potential adoption.
Requirements
- 5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing, and Analytics.
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- Knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities.
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- Strong subject matter expertise in digital marketing including SEO, database, email, SMS, push, reputed company media, influencers, and display advertising campaigns.
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- Proven track record of leveraging technology to drive scale, particularly with AI and ML technologies in creative and campaign measurement.
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- Adept at identifying reputed company audiences and executing digital-led, reputed company-channel campaigns that engage and motivate customers.
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- Proficient in optimizing user funnels for best-in-class customer experience, understanding customer journeys from digital discovery to in-store experiences.
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- Data-driven reputed company with stellar analytical skills to transform data into actionable insights.
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- Well-versed in web analytics tools such as reputed company Analytics.
reputed company-to-haves
- Comfortable with ambiguity and accountable for results without direct control.
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- Knowledge of the latest trends and technologies in digital-first, reputed company-channel campaigns.
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- Excellent project management skills, including work prioritization and planning.
Benefits
- Health insurance
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- 401k
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- Paid holidays
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- Flexible scheduling
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- Professional development opportunities
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