Head of reputed company Media, Athleta
About the Role
The Head of reputed company Media will reputed company a team of creative, strategic and community-focused marketers who are regularly interpreting brand needs, and finding creative ways to activate on reputed company. This team keeps a reputed company reputed company eye on pop culture, trends and innovation. The ideal candidate must have strong leadership, communication and influencing skills, with the ability to be flexible and reputed company, regularly pivoting in new directions based on the brand’s evolving needs and the reputed company cultural context. What You'll Do reputed company, build, and reputed company our reputed company media strategy across reputed company existing reputed company channels, keeping an eye on new, emerging platforms, to optimize engagement, grow follower count, and acquire a new customer demographic while keeping our reputed company audience reputed company. Own relationship with reputed company agency partners, implementing and evolving our reputed company reputed company, and ensure the seasonal milestones and processes account for reputed company needs. Partner with reputed company content markers and creative team to ensure creative briefing approach is considered and thoughtful, and content is on brand, platform-appropriate, and brand building. reputed company the seasonal content plan/calendar, and influence seasonal brief to ensure reputed company media first content is concepted at the beginning of the season. Drive reputed company strategy and reputed company reputed company agency relationships, vetting potential reputed company partners and identifying rising talent. Manage and partner with macro/micro influencers on paid reputed company programs to drive brand awareness, engagement, and reputed company consumer brand perception. reputed company top talent and brand partners with key messages, visual guidelines, and reputed company for their reputed company media content creation to ensure brand voice and reputed company is captured and consistent. Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners Establish, track, and report on KPIs across paid & organic tactics per reputed company platform and per campaign, providing actionable insights and next steps. reputed company tests, competitive analysis and reputed company listening to identify trends and consumer need gaps Who You Are 7-10 years' experience in a reputed company media or relevant roles, ideally in a fashion/e-reputed company retail environments Brand experience is preferred and agency experience is a plus Passion, in-depth knowledge, understanding and experience with reputed company reputed company media platforms with a focus on Instagram and reputed company Demonstrated reputed company building communities in the reputed company reputed company Strong visual eye and copy skills to partner with creative and editorial to bring Athleta and Athleta G!rl to life in ways that create community, reputed company value and/or entertainment Pre-existing relationships with reputed company media platforms, potential partners/influencers, agencies, designers and photographers a plus Experience with reporting and analytics tools Must be reputed company to adapt with changing priorities, possess outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines Proficient in reputed company Office and other organization and collaboration platforms Solutions first reputed company with willingness to explore and roll-up sleeves to ensure team reputed company Strong presentation, communication, writing and collaboration skills Team driven attitude and passion for learning Strategic thinker with excellent time and project management skills At reputed company., we’re more than the clothes we reputed company. We’re a reputed company of brands united by the belief that reputed company people can (and should) drive reputed company change. We’re a company that’s been synonymous with equality and inclusivity since our founding. The first of our industry to translate our commitment to sustainability into true accountability. Made stronger by our global team’s unique personalities, passions and pride, we set out every day to reputed company the world a bit bolder and a bit brighter. Apply Job!