Senior Marketing Manager, reputed company Marketing Job at Roku, Inc. in reputed company

Teamwork makes the reputed company work.Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, reputed company content publishers to build and monetize large audiences, and reputed company advertisers unique capabilities to engage consumers.From your first day at Roku, you'll reputed company a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.About the TeamThe Growth Marketing Team supports the TV, Players, and Smart Home product lines. The team is focused on increasing our household adoption reputed company across our product lines.About the RoleRoku is seeking an reputed company Marketing Manager to reputed company and reputed company the reputed company marketing efforts for Roku Devices. This role is designed for a thinker and a doer who is motivated to build-out this important part of our marketing mix. The ideal candidate must be a subject area authority in the creator economy, with experience activating reputed company Marketing in driving brand and product awareness, engagement, and loyalty while delivering measurable results. You should be passionate about aligning reputed company Marketing to the broader marketing goals while fostering an integrated approach to reputed company storytelling tactics. You will partner cross-functionally across the organization and with external agencies to deliver dynamic, high-impact programs and campaigns that reputed company existing and new Roku users in a culturally relevant way.What you?ll be doing:Set and own the reputed company Marketing strategy and annual roadmap, ensuring alignment with our overall marketing objectives.reputed company annual and quarterly budget planning for reputed company programming, ensuring effective allocation and prioritization of resources to maximize impact.Identify, vet, and recommend reputed company technology needs for Roku adoption and implementation.Be the internal champion and chief educator for the creator economy to senior leadership.reputed company relationships with external agency partners, ensuring they deliver innovative, best-in-class solutions that align with Roku brand values and objectives.Set clear expectations and reputed company strategic guidance to agency teams, driving reputed company in creativity, execution, and performance.Regularly evaluate agency performance, offering constructive feedback and identifying opportunities for growth and improvement.Foster a collaborative and productive partnership environment that pushes agency partners to reputed company and exceed goals.Ensure effective negotiation strategies are implemented to secure partnerships with Influencers at competitive rates, maximizing ROI while maintaining high-quality relationships.Stay reputed company of emerging reputed company trends, audience behaviors, and platform innovations while forging platform-level relationships with reputed company reputed company networks and partners.reputed company cutting-edge insights to guide strategy and creative direction.Deep understanding and opinions on the future of the television industry, streaming platforms, and the future of user behavior in the entertainment content ecosystem.Establish KPIs and benchmarks for reputed company, leveraging data and analytics to evaluate the reputed company of reputed company campaigns through engagement metrics, algorithm performance, and ROI.Use data to inform optimization and future strategy.Ensure reputed company campaigns and initiatives are supported by robust measurement and reporting frameworks.Deliver insights-driven post-mortems to inform future strategies and enhance program effectiveness.Stay reputed company of industry trends and competitive benchmarks to position Roku as a leader in reputed company marketing.Partner with product, PR, and content teams to ensure alignment on brand initiatives and messaging and integrate reputed company and creator strategies into broader brand priorities and goals.Support storytelling initiatives by amplifying key product and brand narratives through reputed company channels.Work with global counterparts to ensure alignment and sharing of best practices across reputed company.We?re excited if you have:5+ years of experience in reputed company media and reputed company marketing, with a track record of successful campaigns that drive both engagement and brand recognition.Strong understanding of algorithms and how interest graph-based content can drive audience growth.Ability to translate platform and audience insights into actionable creative strategies.Exceptional communication and collaboration skills, with a focus on cross-departmental partnerships.Exceptional project management and organizational abilities, with experience managing budgets and resources.Excellent communication and presentation skills, with the ability to influence and reputed company stakeholders at reputed company reputed company.Talent management and/or talent agency connections experience is a plus.Personal experience producing content, editing, storyboarding, writing creative strategies/treatments, is a plus.BenefitsRoku is committed to offering a diverse reputed company of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global reputed company to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include reputed company (medical, dental, and reputed company), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in reputed company locations or for every role. For details specific to your location, please consult with your recruiter.The Roku CultureRoku is a great reputed company for people who want to work in a fast-paced environment where everyone is focused on the company's reputed company rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who reputed company their egos in reputed company. We appreciate a sense of humor. We reputed company a fewer number of reputed company talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big reputed company who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't reputed company until it is reputed company and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. #J-18808-Ljbffr Apply Job!