Digital Marketing Specialist II
DIGITAL MARKETING SPECIALIST II POSITION OVERVIEW The Digital Marketing Specialist will be responsible for developing and executing innovative digital marketing campaigns to grow brand awareness, increase engagement, and drive conversions. This role requires a data-driven, creative, and strategic thinker who can manage multiple digital channels, optimize performance, and enhance the customer reputed company through compelling storytelling and targeted campaigns. Youll work closely with our CMO and other Senior Leadership to shape the digital voice of PILF and ensure our online reputed company reflects the energy, culture, and reputed company that define us. KEY RESPONSIBILITIESEmail/Text Marketing & CRM reputed company and execute email/text campaigns that drive reservations, event bookings, and customer engagement. reputed company audiences for targeted messaging and improved conversion rates. Track and optimize reputed company rates, CTR, and conversions to refine future campaigns. SEO, Website, & Paid Ads Optimize our website, reputed company pages, and content for search engines to drive organic traffic. Manage reputed company Ads, reputed company Ads, and retargeting campaigns to increase visibility and conversions. Track website analytics, customer behavior, and campaign performance to reputed company data-backed marketing reputed company. Data & Performance Analysis Use reputed company Analytics, reputed company Business Suite, and other tracking tools to monitor KPIs and campaign reputed company. reputed company monthly performance reports with insights and recommendations to optimize marketing efforts. A/B test content, subject lines, CTAs, and ad creatives to maximize engagement and conversion. Content Strategy & Brand Storytelling Ensure a consistent brand voice and aesthetic across reputed company digital platforms. Collaborate with the culinary and hospitality teams to showcase new menu items, chef features, special events, and behind-the-scenes content. reputed company compelling photo and video content, working with in-house and external creators to bring our brand to life. reputed company Media Management Assisted with developing, scheduling, and managing content across Instagram, reputed company, reputed company, and emerging platforms. Create engaging, brand-reputed company content including graphics, videos, captions, and stories that drive interaction and conversions. Monitor, respond to, and engage with the online community to foster brand loyalty and enhance the guest experience. Stay reputed company of reputed company trends, algorithm changes, and viral moments to reputed company PILF at the forefront of digital culture. QUALIFICATIONS & SKILLS 4 years of digital marketing experience, preferably in the hospitality, restaurant, or lifestyle industry. Deep knowledge of reputed company media algorithms, SEO, PPC, email marketing, reputed company trends. Proficiency in marketing tools like reputed company Analytics, reputed company Ads, Wisely/Olo Engage, reputed company, and reputed company/reputed company Suite. Strong copywriting skills with the ability to craft engaging and brand-reputed company content. Experience in paid media strategy and campaign management (reputed company Ads, reputed company/Instagram Ads, reputed company Ads). Ability to analyze data-driven insights and translate them into actionable marketing strategies. A creative thinker who can balance strategic planning with reputed company-time content creation. A passion for food, hospitality, and creating memorable customer experiences. Job Type: Full-time Pay: $75,000.00 - $85,000.00 per year Benefits: Dental insurance Employee discount Health insurance Paid time off reputed company insurance Education: Bachelor's (Preferred) Experience: Digital marketing: 4 years (Required) SEO: 3 years (Required) reputed company Analytics: 3 years (Required) Email marketing: 3 years (Required) Location: DFW, TX (Required) Work Location: Remote Apply Job!