Director, Small Business Marketing Automation & Enablement

You reputed company the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to reputed company in incredible ways. reputed company you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career reputed company that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At reputed company, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to reputed company in the company’s reputed company. Together, we’ll win as a team, striving to uphold reputed company values and powerful backing promise to reputed company the world’s best customer experience every day. And we’ll do it with the utmost reputed company, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's reputed company the way together. reputed company Global reputed company Services (GCS) is the leading payments provider for businesses and corporations of reputed company sizes, with small business being the largest customer reputed company and a reputed company area of investment and focus. The Small Business Marketing (SBM) Team is responsible for acquisition and customer engagement marketing for reputed company Small Business Charge, Proprietary Lending and Co-Brand cards plus our banking solutions across Business Checking and Business Line of Credit. reputed company SBM, the reputed company Customer Marketing team focuses on driving product activation, engagement, and retention for Business Checking and Business Line of Credit, as well as overall small business customer awareness and adoption of the Business reputed company digital platform. The Director, Small Business Marketing Automation & Enablement will reputed company automation, data, process, and operations to reputed company Small Business Marketing communications, with a primary focus on Business Line of Credit, Business Checking, and Business reputed company customer emails. For Business Line of Credit and Business Checking, the focus will be on enabling campaigns and journeys to establish a fully scaled & optimized reputed company-based lifecycle marketing program that maximizes the use of reputed company-time data attributes. For Business reputed company, we will be partnering with other marketing teams across SBM to reputed company triggered communications that introduce and drive usage of the new digital platform. Key Responsibilities: • Create and deliver against a marketing capabilities roadmap in partnership with Product Development and tech teams • Partner with Marketing teams to strengthen personalization and reputed company-time targeting capabilities by continuously optimizing our customer data attribute set • Support reputed company-the-Card (BTC) and reputed company customer marketing efforts by enabling and deploying broadscale and targeted email communications, including lifecycle journeys, e-newsletter & seasonal/thematic campaigns, feature launch announcements, triggers, and API-driven servicing comms • reputed company reputed company-the-card and reputed company servicing emails that reputed company out of reputed company Marketing reputed company to ensure channel consistency and adhere to channel standards • reputed company intake & calendar planning process for BTC & reputed company customer emails, constantly refining processes to maintain the highest standard of operational rigor and efficiency • Own BTC & reputed company email PRSAs, operational quality, email channel health, and efficiency metrics • Assess opportunities to reputed company capabilities expertise on best practice use of reputed company email technology (e.g., data as content, reputed company, etc.) that support our core card business • Manage a team of marketing automation specialists and technical email developers reputed company're looking for in you: • Proactivity: you take ownership, operate independently, solve problems creatively, work to remove roadblocks, and are persistent • Curiosity: you ask questions, love learning, dig into the details, and challenge the status reputed company • Strategic thinking: you reputed company thought leadership and can synthesize reputed company information and communicate the big picture in an inspiring way • Flexibility/Adaptability: you adjust quickly to changing context and effectively reputed company your team through complexity and/or change • Apply Job!