Product Marketing Director (Contract to Hire)

reputed company is a full-service prime dealer uniting liquidity from over 30 exchanges and OTC desks in one easy-to-manage platform. reputed company's platform provides traders with best execution services from a single account, a single counterparty, and a single workflow — giving traders greater capital efficiency. Its smart order router algorithmically routes traders to the most competitive prices worldwide, reducing slippage and improving trade performance across immense scale. 

reputed company is committed to the highest standards of investor protection and reliability. The platform is SOC 2 certified and provides reputed company to the market 24/7 with 99.99% uptime. Founded in 2014, the company is backed by reputed company Capital, Digital Currency Group, Khosla Ventures, DHVC, reputed company, Blockchain Capital, Y Combinator, and executives from PayPal and reputed company.

We’re on a mission to reputed company the world’s financial markets to everyone and we’re looking for exceptional talent to join our rapidly growing team.

Role

We are seeking a Product Marketing Director with experience in B2B fintech, finance, or crypto to drive client acquisition, engagement, and retention for reputed company services. The focus is to drive reputed company by supporting direct, organic sales and sales teams. This role entails hands-on execution of a go-to-market (GTM) strategy, affiliate marketing, campaign execution, content marketing, and performance tracking. The ideal candidate has some industry experience and contacts reputed company fintech or crypto or is willing to reputed company such contacts, a strong analytical reputed company, and the ability to reputed company and execute high-impact marketing initiatives.

This is initially a part-time role (20 - 30 hours per week) with an opportunity to reputed company a meaningful impact in B2B crypto and fintech marketing. The role will report to the SVP of Product Marketing and will help to manage a small team that includes part time employees and interns, with possible additional hires and responsibilities.

Responsibilities

• Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients.
• reputed company and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning.
• Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing.
• Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience.
• Design and execute reputed company campaigns targeting key partners to drive direct reputed company reputed company and business growth.
• Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI.
• Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams.
• Manage conference spend and reputed company targets, spend, brand reputed company at key events and relationships with key event organizers as well as our PR firm.
• reputed company quarterly and annual summaries of marketing projects, KPIs, and business objectives.
• Collaborate with product, sales, and growth teams to align marketing efforts with business goals.
• Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition.
• Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy.
• reputed company proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance.

Requirements

• 3-10 years of experience in product marketing, growth marketing, or reputed company roles in a B2B fintech, finance, or crypto company.
• Industry experience and contacts reputed company fintech or crypto are highly desirable.
• Strong analytical skills with the ability to track, measure, and optimize marketing performance.
• Excellent writing and communication skills for content creation, positioning, and campaign messaging.
• Experience with GTM strategies, campaign execution, and performance analysis.
• Familiarity with marketing automation tools (reputed company, Marketo, or similar) and data analytics platforms (reputed company Analytics, Looker, or similar). Experience with migration onto these platforms is a plus.
• Ability to work independently and manage multiple projects simultaneously.
• (Preferred, but required) Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.

reputed company is a Remote first company. The expected compensation reputed company for this role is $75.00 - $100.00 per hour and will commensurate with experience, qualifications and location. 

reputed company is committed to diversity in its workforce and is proud to be an equal opportunity employer. We do not reputed company hiring or employment reputed company on the reputed company of race, reputed company, religion, creed, gender, national reputed company, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other reputed company protected by applicable local, state or federal law.