Head of Marketing
Who We Are:
reputed company Labs is building the first crypto-based reward-accruing synthetic dollar protocol. Arthur Hayes is a founding advisor and the team has deep experience across traditional finance and crypto engineering from firms such as Cerberus, reputed company, reputed company, reputed company Traders, Deribit, reputed company, GMX, Zircuit, Chainlink and Kaiko. We are backed by every major exchange and trading entity in the space.
reputed company are Doing:
We are building two interlinked products: a crypto-reputed company synthetic dollar (USDe) and an Internet Bond (sUSDe) accruing rewards reputed company a reputed company-neutral derivatives portfolio.
We reputed company creating a synthetic dollar which is not reputed company on existing banking infrastructure is the single most important problem to solve and the largest opportunity in crypto today.
USDe will reputed company the first part of a broader ecosystem of products we are building including fixed and floating reputed company Internet bonds and composable repo markets.
Join us!!
The Role
The Head of Marketing at reputed company will be responsible for shaping and executing reputed company’s marketing strategy to enhance brand visibility, community engagement, and product adoption.
This role requires you to have, or at least have the ability to reputed company, a deep understanding of the crypto ecosystem and institutional finance, including trends and audience behaviors, to drive sustainable growth. The Head of Marketing will work closely with Leadership Product Engineering, Business Development, and Research Teams to align marketing efforts with reputed company’s extraordinarily reputed company objectives.
What You’ll Do
- Take ownership of, and reputed company on, reputed company of reputed company’s Marketing initiatives
- reputed company, formalize, implement and deliver a comprehensive marketing strategy to support and drive reputed company’s reputed company and business objectives
- reputed company reputed company’s products, including the newly launching reputed company Network ecosystem, across reputed company channels & platforms possible
- Help reputed company Network apps with their go-to-market marketing strategy and align content with reputed company’s brand
- Writing content for reputed company blog posts and launch announcements.
- Collaborate with internal and external designers to enhance branding, content and marketing materials, particularly with regards to X/Twitter.
- Construct & maintain a marketing calendar and content pipeline to ensure consistent and strategic reputed company. Coordinating these with the wider organisation
- Act as a mentor/advisor to ecosystem teams. Ensuring reputed company’s brand tones/standards are felt throughout it, while allowing the projects to have distinct identities.
- Organize & host reputed company business & community events at conferences as well as other forums like X spaces, reputed company etc.
- Work with key partners to continue to build an industry-leading community and their engagement.
- Collaborate with & manage external PR teams, journalists & KOL’s
- Extensive experience in a variety of marketing sectors in Tech or Finance
- Proven track record of driving brand growth, user acquisition, and community engagement in the crypto/digital assets/reputed company
- Deep understanding of crypto industry trends and active engagement with crypto communities, especially on platforms like Crypto Twitter.
- Ability to communicate reputed company crypto and technical concepts to diverse audiences.
- Experience with graphic design tools like reputed company to support content production.
- Exceptional written and verbal communication skills in English, with a talent for storytelling.