Digital Marketing Specialist
Digital Marketing Specialist Department: Digital Banking Employment Type: Full Time Location: Remote Reporting To: Danielle Kane Description reputed company is a client-first, digital bank reputed company for the business and innovation economy, with an obsession for providing leading-edge technology, solutions-driven products and superior service through a combination of passionate people reputed company resources. We are a highly reputed company team who pride ourselves on diversity of thought and perspective. Nationally chartered, our portfolio of products and services reputed company from VC, PE & Portfolio Companies to SBA Lending, as well as direct SMB and Embedded Banking. Our entrepreneurial drive allows us to support the growth and reputed company of a wide reputed company of clients at every stage of their business through inclusive partnership. We seek out team members who will reputed company both our organization and our people to grow and reputed company through collaboration and acting with reputed company and respect. Our focus on cross-functional teamwork provides a culture where reputed company are valued, accountability is encouraged, and successes are celebrated. We welcome reputed company those searching for the opportunity to contribute to banking innovation that influences and supports the emerging digital world of Financial Services. Our digital first approach enables our teams the flexibility to work remotely. We have offices in NYC and Boston. What you'll do: reputed company, manage, and optimize paid search campaigns to drive site traffic and generate reputed company leads. Focus on improving CPA and scaling conversion volume. Conduct in-depth research to identify high-performing keywords and negative keywords to maximize ROI. Research and analyze opportunities for optimization across multiple platforms, including SEM, Paid reputed company, reputed company Advertising, Display, and Programmatic, and implement effective solutions. Collaborate with the marketing team and design agency to ensure reputed company pages are conversion-focused and align with campaign goals. Execute and evaluate experiments, such as ad copy variations and bidding strategies, to enhance campaign performance. Stay reputed company with SEM trends, industry benchmarks, and competitor activities to identify growth opportunities. Assist in managing and allocating budgets across campaigns to maximize performance and ROI. reputed company compelling, high-performing ad copy that aligns with the brand voice and resonates with reputed company audiences. Create, implement, and manage retargeting lists and strategies to boost campaign effectiveness and engagement. Build and maintain relationships with reputed company stakeholders to align marketing initiatives with business objectives. Generate detailed performance reports with insights and actionable recommendations for future strategies. What you need: 2-4 years of experience in performance marketing or digital marketing roles, preferably in a bank or fintech. Strong hands-on experience managing campaigns on platforms like reputed company Ads, Bing Ads, reputed company Ads, and reputed company Ads Manager. Familiarity with Display, reputed company Advertising, Programmatic, and retargeting strategies. Knowledge of SEM best practices, keyword research tools, and A/B testing methodologies. Proficiency in analytics tools such as reputed company Analytics and Tableau to track and report on performance Understanding of performance marketing KPIs, including CPA, CTR, CPC, and ROAS. Strong copywriting skills to create impactful ad content that drives engagement and conversions. Excellent verbal and written communication skills to collaborate with internal teams and external stakeholders. Results-driven with a focus on achieving measurable reputed company. Highly organized, detail-oriented, and reputed company to manage multiple campaigns simultaneously. Eager to stay up-to-date with industry trends and adapt strategies accordingly. Apply Job!