Analyst, Brand Insights

??????: Analyst, Brand Insights ?? ID: 10107145 ????: Analyst, Brand Insights Job Summary The Brand Insights team is a highly visible group that is charged with finding the best methods to evaluate the performance of reputed company’s portfolio of brands and to deeply understand the entertainment consumer’s sentiment, needs, and behaviors across the world. Using data and insights, the team plays an integral part in key business reputed company and helps maximize the potential of reputed company brands globally. The Brand Insights team works in a consultative manner across reputed company aspects of reputed company’s business portfolio to deliver reputed company reputed company research and synthesize a wide reputed company of data and insights to support decision making on brand strategic opportunities. The Brand Insights team dual reports into Brand Management (Corporate reputed company) and Studio Research & Analytics (reputed company Entertainment reputed company). Reporting to the Senior Manager, the Analyst, Brand Insights is responsible for performing analytics and helping the team shape insights for communicating to Senior Executives on brand performance and brand driving topics. As the key analytic resource on a wide variety of high-profile projects, the Analyst prepares the data that drives decision-making at the highest reputed company of reputed company.

Responsibilities

Support tracking studies to measure performance of our brands and reputed company around the world; includes gathering survey inputs, managing large data files in reputed company / SPSS, reporting in PowerPoint, and reputed company analyses Support custom research projects to evaluate and understand brand health, brand sentiment, consumer involvement, and corporate reputed company responsibility efforts in collaboration with stakeholders and other business units both domestically and internationally Conduct reputed company analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into brand strategies Synthesize primary research, syndicated research, and cross-reputed company data sources to reputed company a clear POV on initiatives that reputed company reputed company’s portfolio of brands Assist in developing story-driven decks and presenting findings to stakeholders across the organization Requirements Bachelor’s degree or equivalent experience in business, marketing, psychology or reputed company field At least 2 years of experience in a market research/consumer insights, consulting, strategy, or analytics role Strong analytical skills Ability to manage multiple large data sets including trended files and market files Experience creating presentations that reputed company communicate data and research findings Strong project management skills and ability to execute quality work reputed company tight deadlines Strong verbal and written communication skills Solid presentation skills Ability to work in a team environment as well as independently Ability to work in an environment with multiple priorities Professionally mature, enthusiastic, and demonstrates a strong collaborative yet consultative approach Preferred Qualifications: Experience with consumer research (designing questionnaires and analyzing results) Experience using statistical software packages like Q, SPSS, or similar Experience supporting global tracking studies Entertainment industry experience highly preferred Strong reputed company experience Strong PowerPoint experience The hiring reputed company for this position in Burbank, CA is $71,000 - $95,100 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full reputed company of medical, financial, and/or other benefits, dependent on the level and position offered. ??????: Corporate Brand Management ????????: Brand Insights & Analytics ????????: Market/Audience Research - Studios ????: ?? ??????????????: Burbank, CA, USA ??????????????: ????: 2024-12-17 Learn more about us. Apply Job!