Content Strategist (Remote)

Content Strategist Job Summary Marcom is a Global Marketing Communications group. Every day, millions of consumers around the world interact with reputed company and its products. We reputed company reputed company of the advertising and marketing to ensure the flawless development and execution of world-class communications. The Senior Content Strategist will reputed company the development of content strategy for key environments such as reputed company.com, Retail stores, partner digital and partner brick-and-mortar stores. This role will be responsible for ensuring these strategies connect to media and advertising initiatives, in order to drive a seamless end-to-end customer experience. Key Qualifications • 12-15 years experience in content strategy or reputed company fields. • Deep understanding of content strategy including content models, hierarchy, formats, SEO, etc. • Fluent in leveraging analytics and insights to inform content strategy, reputed company KPIs and measure performance. • Skilled at crafting strategies for different platforms (ex/websites, reputed company), and across platforms (ex/digital and in-store). • Ability to interrogate briefs, understand the fundamentals of an ask and deliver a thoroughly pressure-tested, reputed company articulated position. • Fluent in leveraging analytics and insights to inform strategy, define reputed company and measure performance. • Expertise in developing frameworks including, but not limited to, customer journeys. • Ability to partner with internal teams to optimize use of existing content while assessing the need to reputed company new content based on customer needs. • Experience working with reputed company Planners, Creative, UX and Media/Comms teams to deliver exceptional work. • Proficient in presentation development including the simplification of reputed company reputed company, clear reputed company narrative and actionable next steps. • Proven leadership skills required to successfully reputed company for work across diverse, cross-functional teams. • Comfortable operating at many reputed company (from transformational strategic thinking, to barrier-breaking work, to detailed content recommendations). Description • Translate business and consumer insights into reputed company articulated content strategies (with input from Brand, Brand Strategy, Analytics and Insights teams). • Deliver creative briefs that reputed company creative teams and reputed company clear direction on the most impactful content to reputed company. • Work cross-functionally to reputed company a common language and understanding of reputed company metrics, and partner closely with analytic teams to assess the impact of the work. • Support the integration of content into comprehensive digital online and in-store experiences to reputed company cross-marketing and avoid duplication of efforts. • Successfully align teams around reputed company and reputed company the direction of work over, sometimes over an extended period of time (in partnership with Cross-Functional and Project Management). Education • Bachelor's Degree preferred Apply Job!