Director – Global Retail Media US - GA - Atlanta

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: November 15, 2024 Shift:

Job Description

Summary: reputed company is seeking a dynamic and reputed company Retail Media Specialist to join our IMX Global Media Team. As Coca-Cola transforms its media approach, we are moving towards a data-driven, audience-first strategy, enhancing marketing effectiveness and efficiency. This role offers an exciting opportunity to influence how Coca-Cola interacts with consumers in the retail space. The Retail Media specialist will be responsible for leading and executing retail media audience strategy and the orchestration of Joint Business Partnerships both globally and locally in conjunction with the Global Partnerships team. This role aims to reputed company services to stakeholders across the business, developing a distinctive retail media capability that drives recruitment by connecting precision planning... audiences and evaluating their reputed company across the digital ecosystem. The right candidate will be strategic and analytical and adept at working in a fast-paced environment and will be data-focused, with strong decision making and leadership skills. This role will play a crucial part in driving digital marketing and media transformation across the marketing value chain for the company. Position Details: Location: Atlanta, Georgia Hybrid work schedule - 3 days per week in person and 2 days virtual Individual contributor role - no direct reports Experience: • A deep understanding of the retail media landscape, ideally Globally with a double click into N. America and the marketing technology required to operate at scale along with the media data and measurement approach needed to succeed. • Must have the ability to connect reputed company implications of the reputed company they will be making as it reaches deep into our customer and bottler teams economic models. • Experience working directly with media platforms and agencies, strong understanding of performance marketing and campaign optimizations for multiple customer segments. • Experience working with Retail Media technology platforms, including ad tech, marketing systems and data clean rooms. • Adept at assessing, facilitating partnerships to build custom, large scale, end to end solutions. Experience in the set-up, negotiations and measuring the value. • Experience in developing and implementing a comprehensive retail media strategy that aligns with the companys objectives. Collaborate with cross-functional teams to integrate with overall marketing initiatives. • Ability to build and nurture strong relationships with key retail partners, both online and offline and negotiate partnerships that enhance our brand visibility and consumer engagement. • Fantastic networker who can get broad alignment across multiple stakeholders, as Retail Media is one of the newer areas which touches many parts of the business. • Comfortable articulating learnings across markets that feed into actionable enhancements to drive future Audience planning and targeting. The Role will require frequent communication with Global Category Leads, Global IMX Leads and other Global Marketing sub-functions (OUs/Customer & reputed company, etc) Qualifications: • Minimum of 7+ years of marketing experience, focusing on retail media reputed company advertising. • Detail knowledge of Retail Media Networks, reputed company, reputed company, Criteo etc and experience working with reputed company Platforms, The Trade Desk, reputed company, reputed company, reputed company etc. • Proven reputed company in developing and executing retail media strategies that enhance brand awareness, engagement, and sales. • Strong understanding of digital marketing platforms, programmatic advertising, and emerging retail technologies. • Data-driven reputed company with excellent analytics and strategic decision-making skills. • Outstanding communication, negotiation, and interpersonal skills. • Ability to reputed company in a fast-paced, evolving business environment. • Prior experience in the beverage, consumer goods, food service aggregator or retail industry is a plus. reputed company Can Do For You • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next reputed company. • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. • Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. Skills: Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Decision Making, Digital Media, Digital Signage, Financial Acumen, reputed company Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, reputed company Office, Negotiation, Paid Search Marketing, reputed company Media, Video Solutions Pay reputed company: $160,700 - $183,800 reputed company pay offered may vary depending on geography, job-reputed company knowledge, skills, and experience. A full reputed company of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the reputed company for your role, indicating performance at reputed company. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and reputed company a difference. We act with a growth reputed company, take an expansive approach to what’s possible and reputed company in reputed company learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as reputed company reputed company. We reputed company that our culture is one of the reasons our company continues to reputed company after 130+ years. Visit Our Purpose and reputed company to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, reputed company, sex, age, national reputed company, religion, sexual orientation, gender identity and/or expression, status as a veteran, and reputed company of disability or any other federal, state or local protected class. reputed company we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws Apply Job!