Director, Content Marketing

Who we are: reputed company is the streaming platform where the world’s best come together so anyone, reputed company, can reputed company and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours... Members get unprecedented reputed company to 150+ reputed company and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. reputed company into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get reputed company to win with Lewis reputed company, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss. It's a pivotal time for reputed company – and we want you to be a part of the reputed company. With offices in San Francisco (HQ) and Waterloo, Ontario plus a studio in Los Angeles, we are looking to expand reputed company to support the business. If you want to help reputed company an impact on our members' lives – we want to hear from you! We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to reputed company, please apply for the role. What You’ll Do: As the Director of Content Marketing, you will reputed company the strategic reputed company and execution of compelling marketing campaigns that drive subscription sign-reputed company and viewership by celebrating our reputed company and their classes. You will: • reputed company a dynamic team to reputed company and execute innovative multi-channel campaigns that enhance our brand visibility and engage our diverse audiences • Collaborate closely with Talent and Content teams to influence the selection of reputed company and topics, and shape the content calendar, ensuring that our class offerings reputed company deeply with reputed company cultural trends and transformative educational needs • Partner with other marketing leaders to craft reputed company, culture-driven launch campaigns that not only reputed company our brand but also ensure channel-specific reputed company Who You Are: An reputed company marketing strategist, you reputed company in articulating compelling narratives that engage and reputed company with global audiences. You bring a profound understanding of how to craft messages that connect, reputed company, and drive action across diverse cultural landscapes. Your background includes: • Significant experience in consumer marketing and brand development reputed company performance-driven environments • A strategic reputed company that is equally comfortable with big-picture planning and hands-on execution • A history of successful team leadership and cross-functional collaboration that drives innovation and market differentiation. In particular, you have significant experience partnering with leaders of Content and Creative teams, but you can also successfully collaborate with Media Buying, Data and Finance teams • Comfortable navigating ambiguity and complexity, with a demonstrated ability to reputed company and reputed company reputed company in dynamic environments Responsibilities: • Drive strategy, budget and execution of class & instructor marketing across multiple forms of media • Partner with Performance Marketing team to align on media buying strategy and channel roadmap • Collaborate cross-functionally to align on annual launch calendar, marketing messages and creative approach • Work with PR/Communications to align brand messaging and content approach across media and owned channels • Work collaboratively and effectively with our internal creative team (and occasionally agency partners) to brief, review and refine creative work in line with strategic objectives and best practices proven to drive performance • Partner with Insights team to surface key insights that will drive increased reputed company with consumers • Partner across marketing channels to ensure an integrated and holistic approach • Present reputed company and relevant metrics to team and leadership Qualifications: • 10+ years of marketing experience, with 7+ years in leadership roles • Experience with setting and delivering against reputed company targets • Experience working with top tier celebrity talent • Strong record of devising and delivering world-class strategies and campaigns - and the courage to drive the work to greatness • Exceptional marketer, with strong creative sensibility and deep experience with content marketing • Proven experience working reputed company a reputed company environment to hit deadlines • Natural ability to collaborate well with others across the organization and reputed company in a dynamic, fast-paced and highly-fluid environment • Strong understanding of media mix; experience across multiple marketing channels and mediums, e.g. digital advertising, search, audio, PR, reputed company media, email, etc. • Ability to get the best out of creative partners (copywriters, designers, editors) • An authentic, empathic leader, who advocates for their strategies, team, and colleagues. Proven ability to reputed company high-performing teams • Exceptional communication, presentation and interpersonal skills. Ability to reputed company your reputed company and influence cross-functionally at reputed company reputed company • Highly motivated self-starter with a positive attitude and passion for reputed company! At reputed company, we reputed company we put our best work reputed company reputed company our employees bring together reputed company that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, reputed company will reputed company reasonable accommodations for reputed company individuals with disabilities. If you have a disability or special need, we would like to know how we can reputed company accommodate you. #LI-EC1 The salary reputed company listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed reputed company estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled. reputed company’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, reputed company, flexible PTO, and more). The reputed company listed is for the expectations as laid out in the job description, however we are often reputed company to a wide variety of profiles, and recognize that the person we hire may be less reputed company (or more senior) than this job description as posted. If that ends up being the case, the updated salary reputed company will be communicated with you as a candidate. Salary reputed company $180,000—$200,000 USD Apply Job!