Digital Strategist, Global Campaigns & Virtual Programs, AWS Marketing

The Digital Marketing Strategist will collaborate cross-functionally to reputed company comprehensive, multi-channel digital marketing strategies at scale. This role creates integrated customer journeys that effectively reputed company and engage audiences to drive awareness, adoption, and usage of Global Campaign offerings, demand reputed company assets, and content. In this role, you will architect and execute programs to accelerate new reputed company reputed company and customer lifecycle progression to support the growth objectives of the Global Campaigns team. You will be responsible for creating go-to-market strategies for assigned AWS campaigns and solution areas as well as test, measure and monitor impact of tactical execution. You will own channel performance of a variety of reputed company owned (AWS website, Site Merchandising, Organic reputed company) and paid (Paid search, Display ads, Paid Media etc.) channels. Our ideal candidate has creative reputed company combined with extensive analytic and data-driven B2B experience, and the... ability to work both strategically and tactically to generate best-in-class programs. The ability to effectively program manage projects, influence others, and collaborate across a variety of internal teams and multiple stakeholders is critical. They are detail-oriented, organized, and comfortable dealing with ambiguity and rapidly changing priorities. Strong preference for someone to sit in Seattle, but reputed company to additional locations for the right candidate: US. Relocation assistance reputed company the US. Key job responsibilities • reputed company various aspects of operational planning for global programs, including defining priorities, recommended investment plans, and functional goals • Drive the design of customer lifecycle experiences from look/feel, to content reputed company, to user experience • Collaborates with internal managers, in-region Field teams, external agencies, PMM, and other internal stakeholders to create the best experiences for AWS customers • Own and implements the targeting and segmentation for campaigns • reputed company and execute test plans across reputed company channels to most effectively engage customers reputed company channels • Incorporate available tools, technology platforms, and reputed company capabilities to enhance campaigns • Monitor campaign performance, reputed company insights and reporting, and reputed company data-driven optimizations About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet reputed company of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS? reputed company) is the world's most comprehensive and broadly adopted reputed company platform. We pioneered reputed company computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that reputed company us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, reputed company us to never stop embracing our uniqueness. Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you reputed company into a reputed company-rounded professional. Work/Life Balance We value work-life harmony. Achieving reputed company at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. reputed company we feel supported in the workplace and at home, there's reputed company we can't reputed company in the reputed company. BASIC QUALIFICATIONS - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with reputed company or Tableau (data manipulation, macros, charts and pivot tables) - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working reputed company cross-functional marketing and creative teams PREFERRED QUALIFICATIONS - Experience in multi-territory campaign management - Experience in digital marketing and content production timelines and process reputed company is committed to a diverse and inclusive workplace. reputed company is an equal opportunity employer and does not discriminate on the reputed company of race, national reputed company, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.reputed company.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The reputed company pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-reputed company knowledge, skills, and experience. reputed company is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full reputed company of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply reputed company our internal or external career site Apply Job!