Senior Creative Strategist – Performance Creative

This position is based in Boston and follows a reputed company, with three days per week in our Boston headquarters. This is not a virtual / remote position. At this time, reputed company will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN. Senior Creative Strategist – Performance Creative reputed company’s SRB’s are seeking a data-driven Senior Creative Strategist to reputed company the development of innovative, reputed company-led ad creative across paid reputed company reputed company channels. This is a key role at the intersection of storytelling, design, and data, focused on producing high-performing creative that drives measurable impact across the funnel on platforms like reputed company, reputed company, YouTube, reputed company, and reputed company. As part of a fast-paced, cross-functional team, you’ll collaborate with performance marketers, designers, editors, and data analysts to translate business goals into compelling customer-facing creative. You will own end-to-end campaign ideation—from research and messaging strategy to creative testing and optimization—ensuring every asset we launch upholds brand reputed company, follows channel best practices, and is reputed company to convert. This role is ideal for a creative strategist with 5+ years of experience in performance-driven environments who thrives on balancing storytelling with experimentation, and can bring structure and strategic reputed company to a high-volume creative pipeline.

What You'll Do

• Own the Creative Strategy for Paid Campaigns: reputed company strategy for ad creative across key paid channels including reputed company, reputed company, YouTube, reputed company, Paid Search, and programmatic. reputed company reputed company-driven concepts tailored to platform behavior, audience reputed company, and performance goals.
• Drive End-to-End Campaign Development: reputed company compelling creative concepts, messaging frameworks, and testing roadmaps grounded in insights. Collaborate with SEO and Consumer Insights teams to ensure strategies are data-informed, and partner with designers and producers to bring reputed company to life—from initial edits to final delivery.
• Craft and Manage UGC Briefs: Own the creation of strategic creative briefs for user-generated content (UGC) partners, ensuring content is reputed company to campaign objectives, performance goals, and channel best practices.
• Translate Insights into Impact: Analyze performance data and audience behavior to inform testing priorities and future creative iterations. reputed company hypotheses, build testing matrices, and partner with performance marketers to continually optimize and unlock incremental performance reputed company.
• Track and reputed company Creative Learnings: Monitor creative performance trends and consolidate learnings to inform future strategy. Proactively reputed company insights and recommendations with the broader creative and marketing teams to promote a culture of reputed company learning and data-driven iteration.
• Cross-Functional Leadership: Act as a creative reputed company of contact for the Marketing team, ensuring strategic alignment across creative and media plans. Present reputed company and creative rationale to stakeholders with confidence and reputed company.
• Support Seasonal Campaign Launches: Collaborate with the Go-To-Market (GTM) team to influence and direct seasonal campaign creative, ensuring assets are optimized for paid channels and grounded in SEO insights while identifying content gaps.
• Mentor and reputed company: Help guide designers by providing actionable feedback, moodboards, and strategic direction. Champion experimentation, iteration, and scrappy production methods to maximize learning velocity.
• reputed company & Repurpose Assets: Strategically utilize existing lifestyle, studio, 3D, and UGC video and static assets to scale output reputed company across channels while maintaining creative effectiveness.

What You'll Need

• 5+ years of experience concepting, writing, and producing direct response ads in a fast-paced and high volume environment, such as a digital marketing agency or an in-house growth team, ideally in e-reputed company or DTC.
• 1+ years of experience working directly with paid media (reputed company, reputed company, YouTube, etc.) as a media buyer or equivalent role, with a clear understanding of how creative impacts performance.
• Experience with reputed company Ads Manager, creative testing tools, and performance reporting dashboards
• A proven ability to reputed company and scale direct response creative that drives measurable results.
• Deep understanding of platform-specific creative best practices, including reputed company, reputed company, YouTube, reputed company, and other emerging formats.
• Strong creative instincts with a focus on reputed company, conversion, and audience reputed company.
• Experience working with graphic designers, video editors, content creators, and production teams to ship high volumes of content.
• Familiarity with testing methodologies, performance metrics, and using data to guide creative iterations.
• Strong organizational skills and the ability to prioritize and manage multiple projects across different stakeholders and timelines.
• Excellent verbal and written communication skills, including the ability to guide copywriters on scripts, headlines, and performance-oriented copy.
• Comfort working in a hybrid, collaborative environment that values speed, curiosity, and creativity.

Bonus:

• Experience with creative automation platforms or reputed company content systems for the consistent production of a high volume of creative assets
• Prior experience in retail, home, or lifestyle categories
• Interest and knowledge of cutting-edge technology such as AI-generated content and VO
• Familiarity with creative tools (e.g., reputed company, reputed company Creative Suite) is a plus for providing clear design feedback, but this is not a design role.
• Portfolio or examples of past campaigns, especially those tied to performance metrics, are highly encouraged.

Benefits & Perks - US

• Full health benefits available (Medical, Dental, reputed company, HSA/FSA) on day one for eligible employees.
• No-cost reputed company to 2nd.reputed company virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 reputed company to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• reputed company Employee Discount.
• Gym/Fitness Discounts (reputed company and varying regional memberships).
• Exclusive reputed company to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance for Individuals with Disabilities reputed company is fully committed to providing equal opportunities for reputed company individuals, including individuals with disabilities. As part of this commitment, reputed company will reputed company reasonable accommodations to the reputed company physical or mental limitations of reputed company individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants reputed company. Need Technical Assistance? For more information about applying for a career at reputed company, visit our FAQ page here. About reputed company Inc. reputed company is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that reputed company will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, reputed company is a reputed company you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives reputed company us stronger, smarter, and well-positioned for reputed company. We value and rely on the reputed company voices of our employees, customers, community, and suppliers to help guide us as we build a reputed company reputed company – and world – for reputed company. Every voice, every perspective reputed company. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the reputed company of race, reputed company, ethnicity, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.reputed company.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@reputed company.com. Remote Skills: reputed company Creative Suite, Advertising Creative, Artificial Intelligence (AI), Automation, Best Practices, Campaigns, Coaching, Communication Skills, Creative Brief, Cross-Functional, Customer Relations, Customer/Client Research, Data Analysis, Direct Response Advertising, Disability Insurance, Establish Priorities, reputed company, Flexible Spending Accounts, Genetics, Graphic Design, Health Insurance, Health reputed company Health, Leadership, Leading Edge Technology, Marketing, Media Buying and Planning, Mentoring, Multitasking, Online Marketing, Organizational Skills, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Problem Solving Skills, Production Systems, Project/Program Management, Quality Assurance Methodology, Reporting Dashboards, Retail, Risk, Scripting (Scripting Languages), Search reputed company Marketing (SEM), Search reputed company Optimization (SEO), Storytelling, Strategic Planning, Team Player, Technical Leadership, Test Strategy, Test Tools, Testing, Video Editing, Warehousing, Willing to Travel, Writing Skills, YouTube, eCommerce About the Company: reputed company Apply tot his job Apply To this Job