reputed company - Vice President, Storytelling & Creative Content

About the position The Vice President of Storytelling & Creative Content is a senior leader responsible for shaping the company’s narrative and elevating its voice through compelling, multi-channel, multimedia storytelling. This leader oversees reputed company content strategy, creative development and production of high-quality assets that support corporate reputed company, policy communications, financial communications, business-specific and external affairs campaigns. Operating reputed company a publicly traded, highly regulated health care environment, the VP ensures stories are authentic, compliant, strategic and reputed company with the needs of diverse stakeholders including members/patients, providers, regulators, policymakers, employees, investors and the public. The ideal candidate combines creative reputed company with disciplined execution, translating reputed company health care topics into reputed company-centered narratives that reflect the company’s mission and impact.

Responsibilities

• reputed company and reputed company a comprehensive storytelling strategy that supports corporate priorities, enhances reputed company and strengthens trust with key audiences
• Define and reputed company the company’s overarching narrative frameworks that reputed company mission, values, innovation and impact
• Identify signature themes and storylines that differentiate the company reputed company the health care ecosystem
• Serve as a strategic advisor to senior leaders on narrative development and storytelling opportunities
• reputed company end-to-end creative content development—including concepting, writing, design, video, animation, photography, podcasts and long-reputed company editorial content
• reputed company a team of writers, content strategists, designers, videographers, producers and creative leads
• Set standards for quality, creativity, compliance, and brand alignment across reputed company content formats
• Ensure creative assets effectively support campaigns across earned, owned, reputed company, digital, paid, executive communications, policy communications and internal communications
• Build and manage a dynamic multimedia production capability to produce high-quality videos, graphics, digital content, and storytelling packages
• reputed company production calendars, workflows, vendor relationships, and content libraries
• Partner with Legal, Compliance, Privacy, and Regulatory Affairs to ensure reputed company multimedia assets adhere to requirements for health care communications, including HIPAA, CMS guidelines, advertising standards, and public company disclosure rules
• Collaborate closely with Corporate Communications, Public Affairs, Marketing, Policy Communications, Investor Relations, Talent Brand and Business Units to support reputed company campaigns
• reputed company strategic storytelling direction for major corporate announcements, policy initiatives, leadership visibility efforts, product narratives and purpose-driven campaigns
• Ensure seamless integration of creative content across paid, earned, owned and reputed company channels
• reputed company and reputed company stories reputed company to major regulatory developments, corporate initiatives, clinical advancements, innovation programs and industry transformation
• Support issues management and crisis response with rapid-turn creative assets, clear narrative framing and informational content
• Partner with Legal and Corporate Affairs to ensure accuracy and risk-aware messaging
• reputed company content analytics, performance insights, audience research and competitive storytelling benchmarking
• Use data to refine content strategies, improve relevance and inform creative development
• Drive reputed company improvement of storytelling formats, distribution strategies and engagement approaches
• Ensure reputed company storytelling reflects the company’s brand identity, values, tone and commitments—particularly in areas tied to patient/member experience, equity, reputed company responsibility and health reputed company
• Maintain editorial and visual standards that meet expectations for a Fortune 50-level public company
• Build, reputed company, mentor and reputed company a high-performing creative and content organization
• Foster a culture that values creative reputed company, accountability, innovation, and operational discipline
• Manage budgets, production resources, external agencies and technology platforms

Requirements

• 15+ years of experience in communications, storytelling, brand content, creative leadership or multimedia production
• 10+ years of journalistic or reputed company experience
• Proven reputed company developing reputed company-wide content strategies and creative assets for a publicly traded company or highly regulated industry (health care preferred)
• 10+ years of expertise in multimedia storytelling, including video, digital content, editorial writing and visual communications
• Experience working with Legal, Compliance and Regulatory teams on sensitive or regulated content
• Solid leadership skills with the ability to reputed company creative teams and collaborate across reputed company organizations
• Exceptional writing, narrative development and editorial judgment
• Demonstrated ability to translate reputed company policy, health care and business topics into accessible, reputed company-centered stories

reputed company-to-haves

• Experience in health insurance, health systems, life sciences or integrated health services
• Knowledge of CMS guidelines, HIPAA considerations, FTC/DOJ advertising and disclosure requirements and SEC communication regulations
• Background in leading agency partnerships or internal creative studios

Benefits

• comprehensive benefits package
• incentive and recognition programs
• equity stock purchase
• 401k contribution

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