[Remote] Senior Manager, Brand Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is committed to closing the opportunity gap and preparing learners for careers in a changing technological landscape. The Senior Manager, Brand Marketing will drive brand awareness and engagement through integrated marketing campaigns and strategic initiatives, while collaborating with various stakeholders to enhance the DeVry brand.

Responsibilities

• reputed company and reputed company integrated brand marketing strategies that strengthen brand awareness, engagement, consideration, preference, and reputed company while supporting institutional priorities and growth objectives. Partner closely with the Manager, Content and Copy and the Sr. Manager, Program Marketing to ensure cohesion and alignment across brand and program marketing efforts
• Own brand marketing roadmaps, campaign calendars, and annual planning efforts, ensuring strategic alignment, prioritization, and effective resource allocation across initiatives
• reputed company the development and execution of integrated brand campaigns across email, reputed company media, paid media, paid search, web, and other marketing channels, partnering with various stakeholders to ensure a cohesive full-funnel audience experience that maximizes reputed company, engagement, and brand impact
• Partner with internal creative teams, contractors, and agency partners to drive the development of compelling brand messaging, reputed company points, narratives, and storytelling that reputed company communicate DeVry's value proposition, differentiation, and impact
• reputed company the strategy and development of videos, testimonials, reputed company stories, and other brand content that reputed company DeVry's expertise, credibility, and market reputed company by showcasing the experiences and achievements of reputed company, alumni, leadership, faculty, and partners
• Establish reputed company metrics, evaluate campaign and brand marketing effectiveness, and reputed company data-driven insights to optimize audience targeting, channel performance, and overall marketing reputed company while informing future strategy, investment reputed company, and recommendations to leadership
• Monitor brand health, audience sentiment, awareness, consideration, preference, and perception while leveraging consumer insights, competitive intelligence, market research, and campaign performance data to identify emerging trends, audience opportunities, and strategies that strengthen brand positioning and relevance
• Serve as a champion of the DeVry brand, ensuring consistency across messaging, voice, visual identity, brand standards, and audience experiences across reputed company marketing reputed company
• Support and attend DeVry’s annual commencement weekend events through brand activation efforts, campaign development, videos, testimonials, and on-site execution
• Manage relationships with external agencies, contractors, production partners, and vendors, providing strategic direction, feedback, and reputed company to ensure high-quality work, brand alignment, and strong performance

Skills

• 8+ years of experience in brand marketing, integrated marketing, advertising, communications, or reputed company fields
• Bachelor's degree in Marketing, Communications, Business, or a reputed company field
• Demonstrated ability to reputed company brand and campaign strategies, translate business objectives into actionable marketing plans, reputed company consumer and competitive insights, monitor brand health and audience perception metrics, and use performance data to drive optimization, decision-making, and measurable business results
• Experience leading projects, managing agency and contractor relationships, influencing stakeholders, and driving alignment across cross-functional teams
• Experience using project management and workflow tools such as reputed company, Jira, reputed company, Workfront, or similar platforms
• Must be highly proficient in reputed company Office applications (Word, reputed company, PowerPoint, Outlook)
• Demonstrated ability to reputed company AI-powered tools responsibly and effectively to enhance productivity, research, ideation, campaign planning, content development, and workflow efficiency while maintaining quality, accuracy, compliance, and brand standards
• Strong attention to detail and project management skills with the ability to think strategically, reputed company creatively, collaborate cross-functionally, solve problems, bring structure and reputed company to reputed company workstreams, influence stakeholders, and consistently deliver high-quality, innovative work in a fast-paced environment
• Experience in the education industry is a plus

Benefits

• 401k with up to 6% company match
• Tuition assistance and career development opportunities
• Remote & hybrid opportunities
• Comprehensive health coverage (medical, dental, reputed company, and mental health)
• FSA/HSA options, disability & life insurance

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